In this episode, we talk to Simon Bedard of Exit Advisory about the various reasons why business owners can often be disappointed at exit. We see business owners day in and day out and it's devastating when they have poured their blood, sweat, and tears into what has been built on a false premise because they don't understand what feeds failure (or success) at exit. This episode dives into what a disappointing exit looks like and what you need to do when things go pear shaped.