What exactly is the OPTIMAL Checkout experience in a device agnostic world?
How can you reduce checkout friction and drive up average order value on not just desktop computers but also tablets and mobile devices?
My guest on today’s show Rick Wilson, is the President of Miva (http://www.miva.com/), an eCommerce SaaS platform with over 12,000 active stores.
He takes us through the optimal shopping cart process, shopping cart best practises and tactics as to how online retailers can drive up their average order value (AOV) at checkout.
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  <a href="https://www.gofundme.com/f/celebrating-10-years-of-the-2x-ecommerce-podcast" rel="payment" title="★ Support this podcast ★">★ Support this podcast ★</a>
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What exactly is the OPTIMAL Checkout experience in a device agnostic world? How can you reduce checkout friction and drive up average order value on not just desktop computers but also tablets and mobile devices? My guest on today’s show Rick Wilson, is the President of Miva (http://www.miva.com/), an eCommerce SaaS platform with over 12,000 active stores. He takes us through the optimal shopping cart process, shopping cart best practises and tactics as to how online retailers can drive up their average order value (AOV) at checkout. ★ Support this podcast ★

What exactly is the OPTIMAL Checkout experience in a device agnostic world?
How can you reduce checkout friction and drive up average order value on not just desktop computers but also tablets and mobile devices?
My guest on today’s show Rick Wilson, is the President of Miva (http://www.miva.com/), an eCommerce SaaS platform with over 12,000 active stores.
He takes us through the optimal shopping cart process, shopping cart best practises and tactics as to how online retailers can drive up their average order value (AOV) at checkout.
<strong>
  <a href="https://www.gofundme.com/f/celebrating-10-years-of-the-2x-ecommerce-podcast" title="★ Support this podcast ★" rel="noopener noreferrer">★ Support this podcast ★</a>
</strong>

EP 17: Delivering an Optimal Shopping Cart Experience - Rick Wilson, President MIVA

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

2X your eCommerce growth with insights from Kunle and handpicked experts.

Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce

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Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions. 2X your eCommerce growth with insights from Kunle and handpicked experts. Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce

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EP 17: Delivering an Optimal Shopping Cart Experience - Rick Wilson, President MIVA

EP 17: Delivering an Optimal Shopping Cart Experience - Rick Wilson, President MIVA

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