MindSpeaking podcast - by Gilbert Eijkelenboom

Ep. 17 - Kate Strachnyi: Color Wise: How to Use Colors in Your Data Visualization


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Kate Strachnyi is the Founder of DATAcated. She built a career in data working for companies like Deloitte, but then started her own business. She’s also the founder of the DATAcated Circle – a community for data professionals and hub for courses on data visualization best practices, data storytelling, and dashboarding. She has written five books for data professionals and one for kids. One of the books she has written and recently published is called Color Wise. It's about the three different colors that you can use in your data visualization. Kate was appointed a LinkedIn Top Voice of Data Science & Analytics in 2018 & 2019. She’s the mother of two girls and enjoys running ultra-marathons and obstacle course races.

LinkedIN: https://www.linkedin.com/in/kate-strachnyi-data/
Youtube: https://www.youtube.com/@DATAcated
Website: https://www.datacated.com/
The MindSpeaking podcast is about the Human Side of Data. I invite thought leaders to spread their insights about data, communication, and personal development.
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Highlights:
00:20 Intro
02:35 Kate's Background Story
05:10 The first steps in building a strong brand
07:54 Why is color important and relevant in the world of data?
9:44 Frequent mistakes people make when they use colors in data viz
12:45 How can we learn more about the preferences of our target audience?
15:01 Cultural differences
17:04 Tips in choosing and using appropriate brand colors
19:00 Best practices for data chart color
21:33 The 3 types of colors: sequential, diverging, and categorical
23:38 Do you choose your running clothes intentionally in terms of color?
26:12 The biggest challenges in writing the book ColorWise
28:39 Has she ever overthought something?
31:20 Kate's entrepreneurial lessons
33:45 Kate talks about her kids
35:50 Growing your personal brand - stress and worries?
37:29 How can people learn more about the book ColorWise?
39:11 One thing that surprises people about Kate
39:57 Takeaway
40:55 Kate's online community "DATAcated circle"

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MindSpeaking podcast - by Gilbert EijkelenboomBy Gilbert Eijkelenboom