Three Types Of Video Content

Consumers are accessing video content more than ever before and the trend is on the rise across the globe. Learn about the importance of video content in your content marketing strategy.

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Host 1:                                  00:00                     Podcasting from Southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Host 2:                                  00:30                     Hello everyone. Welcome to On The Net, where it’s all about your online presence.  Thanks for joining us! This podcast is designed to make doing business online easy for web designers, developers, bloggers and online business of every shape and size.  Whether you are new to buying web hosting or running a web site, this podcast show will be able to answer your most burning questions.  Today’s podcast on Video Content Marketing is the first of a three-part series where we will cover ‘Three Different Types of Content to Have on Your Website.’  One of the biggest challenges for marketers is being able to deliver quality content through your website in order to build an active and engaged audience. There is no denying that content is at the heart of inbound marketing and you can make your websites work much harder by including content that resonates with your audience, informs visitors about your product/services, or educates them about your industry.

Host 2:                                  01:22                     This way you emerge as an industry thought leader and credible source for answers that your target market may have.  There are a variety of content formats that exist on the web such as blog posts, infographics, videos, podcasts, surveys, slide shows, eBooks and so much more, but they all serve similar objectives—conversion.  Whether that is in the form of a form completion, download of materials or a purchase. People on the web usually have a short attention span and videos allow visitors to consume more content, faster. No wonder consumers are accessing video content more than ever before and the trend is on the rise across the globe. A third of the internet users are on YouTube and a whopping 6 billion hours of video are watched each month on YouTube. How can any business ignore such compelling data? Also consider that there are more people viewing videos on mobile devices now. Now perhaps it’s because the tiny screens make reading difficult.

Host 2:                                  02:17                     A vast majority of mobile users prefer to get their information visually rather than with plain text, so it is more sensible to use video on your site. While written content is effective, visual marketing is dynamic and far-reaching in increasing interactions and driving measurable actions. Video is a unique and powerful medium that visitors are more likely to engage with ...