Delivering the perfect pitch is essential to landing coverage in the New Year. In today's episode, Cheryl McCants, your Marketing Momma, discusses the basic of what goes into a pitch and offers advice on how to craft the perfect story that guarantees maximum exposure. It is important that the public not only knows your story but also resonates with it. Cheryl also talks about how to use social media channels and media outlets to your advantage. Marketing Momma shares with you the basics for crafting the perfect media pitch, as well as an inside look as to what reporters, bloggers, writers, producers, and editors look for when considering your story for coverage. Remember ladies, your voice matters, and it deserves to be heard.