How well do you actually know your creative self? In this episode of the Now Go Create podcast, host Claire Bridges invites you to question what truly fuels your creativity and why understanding your creative type might be the missing link in your team’s collaboration (and your own self-awareness). 

Joined by Carolyn Gregoire, co-author of Wired to Create and the mind behind Adobe’s wildly popular Creative Types assessment we delve into the science, psychology, and paradoxes that make creativity such an enduring mystery.

Discover how a playful, 15-question test can unlock surprising insights about your creative strengths, quirks, and blind spots. Carolyn shares the story behind developing the Creative Types framework, reveals why creativity resists easy labels, and unpacks the latest updates exploring the future of human innovation including our ever-evolving relationship with AI!

Here are the highlights:

• What is creativity, and where does it come from?
• Meet Carolyn Gregoire: Author, psychology writer, and creator of the Adobe Creative Types test (taken over 15 million times!)
• The Adobe Creative Types Assessment and how it helps you and your team understand creative preferences
• The 8 Creative Types: Artist, Dreamer, Maker, Producer, Visionary, Innovator, Adventurer, Thinker
• The science and psychology behind the assessment
• Using creative types in your team to identify strengths, blind spots, and improve collaboration
• The updated creative types “Shape the Future” test
• The importance of self-awareness and embracing your creative complexity, including strengths and shadows.

About Claire Bridges:

Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.

Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. 

She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.

Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.

Connect with Claire:

Website: https://nowgocreate.co.uk/

Instagram: https://www.instagram.com/nowgocreate/

Facebook: https://www.facebook.com/NowGoCreate

LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14

About Carolyn: 

Carolyn Gregoire is a writer, editor and creative consultant whose work explores the inner lives of humans. She writes and speaks widely on the psychology of creative people and creative processes, and is the co-author of Wired to Create: Unravelling the Mysteries of the Creative Mind and creator of the CREATIVE TYPES personality test, which has been taken by over 15 million people worldwide. As a ‘book doula’ she has supported dozens of emerging authors in bringing their ideas to life. 

Connect with Carolyn:

Website: https://www.carolyngregoire.com/

Creative Types Assessment: https://mycreativetype.com/

Produced by winteraudio.co.uk