Learning to Thrive

Ep. 172 - Wow Factor for Camps : Tips and Tricks to Make Your Camp an Experience


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Show Notes:

What makes a camp unforgettable isn’t luck—it’s a handful of smart choices repeated every day. We break down our practical, tested framework for building the wow factor families rave about, from the very first minute in the car line to the last smile at pickup.

We start with first impressions: enthusiastic greetings, remembering camper names, and why clear signage and upbeat music lower everyone’s stress. Then we move into the engine of a great camp—a written plan. You’ll hear how we map facility flows so any coach can find any group at any time, why we always staff one over for flexibility, and how we bake themes into stations so creativity is consistent across teams, not dependent on one rockstar instructor.

Parents want to feel part of the day, so we share the communication system that turned quiet car rides into proud recaps: a Tuesday newsletter with photos from every station and a short Friday video that’s easy to share. We layer in a pickup “quick sheet” so camp leads can deliver specific wins at the curb, building trust and giving families real stories to tell. You’ll also get our approach to weekly celebrations—cheer shows, animal visits, nerf wars, multi-sport rotations—that kids anticipate and parents point to as proof of value.

Finally, we focus on the heartbeat of any program: staff. Hire for personality, train the skills, and keep energy high with public praise, surprise treats, and planned breathers. Our mid-summer half-day only week protects stamina and helps coaches feel refreshed. Put it all together and you have a camp that delights kids, impresses parents, and gives your team a summer experience they look forward to also. 

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Learning to ThriveBy Courtney Parfitt & Michaela Vernon

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