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Ep. 173: The Real Cost of Patient Acquisition for Urgent Cares (And How to Get Patients for Under $20)
📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit
Nick and Michael kick off this episode of Walk-Ins Welcome with a bold claim: you've been lied to about your patient acquisition costs. They break down the real numbers they're seeing across urgent care clinics nationwide (spoiler: it's under $20), and unpack the three biggest culprits behind inflated costs—PMAX campaigns, vanity metrics, and targeting too wide of a radius. From Google Ads pitfalls to the difference between conversions and actual acquisitions, they cover the data, the strategy, and why many clinics are unknowingly feeding Google bad information. Plus, hear why brand recognition matters less than proximity, and how fast food chains like Chick-fil-A and McDonald's offer surprisingly useful comparisons for urgent care success.
💬 Have a question or a story we should feature as an episode? Email us at [email protected]
🎵 Intro/Outro Music by Devin Smith:https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
🔗 Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
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By Patient Care Marketing Pros
5
2929 ratings
📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit
Nick and Michael kick off this episode of Walk-Ins Welcome with a bold claim: you've been lied to about your patient acquisition costs. They break down the real numbers they're seeing across urgent care clinics nationwide (spoiler: it's under $20), and unpack the three biggest culprits behind inflated costs—PMAX campaigns, vanity metrics, and targeting too wide of a radius. From Google Ads pitfalls to the difference between conversions and actual acquisitions, they cover the data, the strategy, and why many clinics are unknowingly feeding Google bad information. Plus, hear why brand recognition matters less than proximity, and how fast food chains like Chick-fil-A and McDonald's offer surprisingly useful comparisons for urgent care success.
💬 Have a question or a story we should feature as an episode? Email us at [email protected]
🎵 Intro/Outro Music by Devin Smith:https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
🔗 Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
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