In this episode, I sit down with IFBB Pro and Fireproof Fitness CEO Beckyn Mickelson to have an honest conversation about what's really holding people back — victim mindset, lack of ownership, and excuses disguised as health issues. We talk business growth, client standards, and what it really takes to scale a fitness brand and life after the stage. Whether you're a coach, a lifter, or just tired of your own BS — this one's a must-listen.

Key Topics:

• Victim mentality is killing progress
• Building a real business takes grit
• Simplicity over supplements
• Freedom in discipline

Follow Beckyn @beckyn_ifbbpro

Follow along @jacobemery44

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