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Ep. 175: Why Good Advertising Isn’t a Cost—It’s a Revenue Engine
Today's episode is all about the real cost of marketing (or not marketing 👀).
Nick and Michael are back in the studio (lower chairs and all), tackling one of the most misunderstood mindsets in urgent care: why paid advertising gets treated like an expense, when it should be seen as an investment that actually pays you back.
From frustrated clinic owners who expect ads to be free, to teams cutting budgets in a panic, this episode is a no-fluff reality check on how digital marketing really works—and what separates the thriving clinics from the struggling ones.
It’s part tough love, part strategy session, and 100% focused on helping you get more patients through your doors.
🔥 In This Episode, You'll Learn:
💸 Why thinking of ads as “just a cost” is killing your clinic’s growth🔁 The math behind patient acquisition—and how good ads can fund themselves📉 The dangers of cutting your marketing budget when things get slow🧠 How to shift your mindset from “spending” to “scaling”📊 Why SEO is a result, not just a service (and how to earn it)👨⚕️ Why your Google Ads should be your hardest-working employee🚫 The myth of word-of-mouth as a scalable strategy🔍 Common reasons marketing fails—and how to fix them
🛠️ Resources
🎧 Want help hitting $20 or less in cost-per-patient? Don’t miss our upcoming Google Ads for Urgent Care webinar → https://webinars.patientcaremarketingpros.com/google-ads-1638
💬 Stay Connected
Follow us on LinkedIn, Facebook, and Instagram for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at [email protected]
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
View all episodes
By Patient Care Marketing Pros
5
2929 ratings
Today's episode is all about the real cost of marketing (or not marketing 👀).
Nick and Michael are back in the studio (lower chairs and all), tackling one of the most misunderstood mindsets in urgent care: why paid advertising gets treated like an expense, when it should be seen as an investment that actually pays you back.
From frustrated clinic owners who expect ads to be free, to teams cutting budgets in a panic, this episode is a no-fluff reality check on how digital marketing really works—and what separates the thriving clinics from the struggling ones.
It’s part tough love, part strategy session, and 100% focused on helping you get more patients through your doors.
🔥 In This Episode, You'll Learn:
💸 Why thinking of ads as “just a cost” is killing your clinic’s growth🔁 The math behind patient acquisition—and how good ads can fund themselves📉 The dangers of cutting your marketing budget when things get slow🧠 How to shift your mindset from “spending” to “scaling”📊 Why SEO is a result, not just a service (and how to earn it)👨⚕️ Why your Google Ads should be your hardest-working employee🚫 The myth of word-of-mouth as a scalable strategy🔍 Common reasons marketing fails—and how to fix them
🛠️ Resources
🎧 Want help hitting $20 or less in cost-per-patient? Don’t miss our upcoming Google Ads for Urgent Care webinar → https://webinars.patientcaremarketingpros.com/google-ads-1638
💬 Stay Connected
Follow us on LinkedIn, Facebook, and Instagram for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at [email protected]
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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