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Ep. 176: How Athena's EHR Helped TrustCare Scale to 12 Urgent Care Locations - Interview with Jim Dhein from athenahealth and Warren Herring from TrustCare Health
Today’s episode is all about choosing the right software to scale your urgent care clinic—without getting burned by the wrong vendor.
Nick and Michael are joined by two powerhouse guests: Jim Dhein from athenahealth and Warren Herring, President and CEO of TrustCare Health, a 12-location urgent care powerhouse in Mississippi.
This episode is a first for the show—bringing on both the tech vendor and the clinic leader using the tech in real life. You’ll get a full-circle view of what it’s really like to grow a multi-location clinic with Athena as your EHR and patient management platform.
Jim Dhein has spent his entire career in healthcare—from clinical diagnostics to sales leadership—and now serves as Director of Urgent Care at athenahealth, where he focuses on helping clinics scale smarter with better tools.
Warren Herring founded TrustCare in 2012 and has grown it into one of the region’s largest independent urgent, primary, and pediatric care groups. With degrees from Samford and Tulane, and a track record of expansion into mental health and primary care, Warren brings the real-world operator perspective to this tech conversation.
From ambient AI tools like SUKI and automated phone systems like Flip, to the practical pain (and payoff) of switching EHRs, this is a can't-miss for clinic owners serious about scaling.
🔥 In This Episode, You’ll Learn:
🏥 Why TrustCare left their original EHR and how athena helped them scale
🧠 What makes athena’s open platform ideal for growing urgent care groups
📲 How TrustCare uses AI to streamline operations and improve patient experience
📅 Why summer is the best time to switch software (even if it’s still painful)
💡 The difference between vendors and true business partners
📉 Why clinics that delay tech upgrades risk falling behind
🎯 How to track ROI on digital ads—even when your EHR won’t play nice
🛠️ Resources & Contact Info
📧 Connect with Jim Dhein (athenahealth): [email protected]
🔗 Jim’s LinkedIn
https://www.athenahealth.com/
https://www.athenahealth.com/who-we-serve/urgent-care
👨⚕️ Connect with Warren Herring (TrustCare Health):
🔗 Warren’s LinkedIn
🏥 TrustCare Health on LinkedIn
https://trustcarehealth.com/
📅 Register for our AI Powered Clinic webinar coming this May— https://webinars.patientcaremarketingpros.com/ai-powered-clinic
💬 Stay Connected
Follow us on LinkedIn, Facebook, and Instagram for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at [email protected]
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
View all episodes
By Patient Care Marketing Pros
5
2929 ratings
Today’s episode is all about choosing the right software to scale your urgent care clinic—without getting burned by the wrong vendor.
Nick and Michael are joined by two powerhouse guests: Jim Dhein from athenahealth and Warren Herring, President and CEO of TrustCare Health, a 12-location urgent care powerhouse in Mississippi.
This episode is a first for the show—bringing on both the tech vendor and the clinic leader using the tech in real life. You’ll get a full-circle view of what it’s really like to grow a multi-location clinic with Athena as your EHR and patient management platform.
Jim Dhein has spent his entire career in healthcare—from clinical diagnostics to sales leadership—and now serves as Director of Urgent Care at athenahealth, where he focuses on helping clinics scale smarter with better tools.
Warren Herring founded TrustCare in 2012 and has grown it into one of the region’s largest independent urgent, primary, and pediatric care groups. With degrees from Samford and Tulane, and a track record of expansion into mental health and primary care, Warren brings the real-world operator perspective to this tech conversation.
From ambient AI tools like SUKI and automated phone systems like Flip, to the practical pain (and payoff) of switching EHRs, this is a can't-miss for clinic owners serious about scaling.
🔥 In This Episode, You’ll Learn:
🏥 Why TrustCare left their original EHR and how athena helped them scale
🧠 What makes athena’s open platform ideal for growing urgent care groups
📲 How TrustCare uses AI to streamline operations and improve patient experience
📅 Why summer is the best time to switch software (even if it’s still painful)
💡 The difference between vendors and true business partners
📉 Why clinics that delay tech upgrades risk falling behind
🎯 How to track ROI on digital ads—even when your EHR won’t play nice
🛠️ Resources & Contact Info
📧 Connect with Jim Dhein (athenahealth): [email protected]
🔗 Jim’s LinkedIn
https://www.athenahealth.com/
https://www.athenahealth.com/who-we-serve/urgent-care
👨⚕️ Connect with Warren Herring (TrustCare Health):
🔗 Warren’s LinkedIn
🏥 TrustCare Health on LinkedIn
https://trustcarehealth.com/
📅 Register for our AI Powered Clinic webinar coming this May— https://webinars.patientcaremarketingpros.com/ai-powered-clinic
💬 Stay Connected
Follow us on LinkedIn, Facebook, and Instagram for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at [email protected]
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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