Travis Cook, Sales VP at Franchise Ventures, joins the show to break down the world of lead generation —how it works, who it’s for, and how his platform is helping thousands of aspiring entrepreneurs find the perfect business opportunity and helping franchise brands grow. We explore how brands and consultants should approach their lead generation, how essential it is to have the right processes, and how the right CRM tool can make or break your business. 

For more info and resources check out Franchise Ventures and Franchise Insights. 

For a great sales automation platform built for franchising check out clienttether.com