Walk-Ins Welcome: A Healthcare Marketing Podcast

Ep. 177: Are You Flying Blind? VFR vs IFR in Urgent Care


Listen Later

Vision isn’t just a buzzword—it’s the difference between a clinic that coasts and one that climbs.


Nick and Michael (Milo’s tea in hand) dig into why so many urgent care owners are unknowingly flying VFR—reactive, unstructured, and stuck below the clouds.


With aviation as the metaphor, they draw a clear line between clinics that are just getting by and those operating with intention, strategy, and altitude.


It’s part story, part strategy, and packed with insights for anyone ready to stop winging it—and start scaling with purpose.


🔥 In This Episode, You’ll Learn:

🧭 The difference between VFR and IFR pilots—and what that has to do with your clinic's growth

📉 Why “flying by sight” keeps so many urgent care owners stuck at one location

🛫 How to build systems that support scale—without you in the center of everything

🔧 What upgrading your "instruments" (EMR, scheduling, team, culture) really looks like

🧠 Why a clinic with no vision is just... drifting

💥 How fear of failure stops most clinic owners from taking the leap

📈 A step-by-step framework for creating a flight plan that actually gets you there


💬 Stay Connected

Follow us on LinkedIn, Facebook, and YouTube for updates, tips, and behind-the-scenes content.

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/patientcaremarketingpros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/patient-care-marketing-pros/

Facebook:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA⁠


Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at [email protected]


🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

...more
View all episodesView all episodes
Download on the App Store

Walk-Ins Welcome: A Healthcare Marketing PodcastBy Patient Care Marketing Pros

  • 5
  • 5
  • 5
  • 5
  • 5

5

29 ratings


More shows like Walk-Ins Welcome: A Healthcare Marketing Podcast

View all
The Herd with Colin Cowherd by iHeartPodcasts and The Volume

The Herd with Colin Cowherd

10,380 Listeners

Craig Groeschel Leadership Podcast by Life.Church

Craig Groeschel Leadership Podcast

10,737 Listeners

The Daily by The New York Times

The Daily

111,150 Listeners

The Weekly Show with Jon Stewart by Comedy Central

The Weekly Show with Jon Stewart

10,539 Listeners