In this episode, I sit down with Jonathan Aufray, the CEO and co-founder of Growth Hackers, a digital agency helping startups and scaleups unlock sustainable, long-term growth. With nearly a decade of experience helping companies around the world accelerate their growth through inbound marketing, lead generation, and conversion strategies, Jonathan shares how businesses can ditch vanity metrics, focus on what truly moves the needle, and scale with purpose. Whether you're a founder, marketer, or growth strategist, this conversation is packed with actionable insights and real-world examples.