Want to make your email and SMS marketing work while you sleep?

In this episode of Send It, Jimmy Kim and Chase Dimond break down the power of behavioral triggers—automated messages that reach customers at the perfect moment. Whether it’s abandoned cart reminders, price drop alerts, or personalized re-engagement flows, these automations can drive revenue on autopilot and the two hosts will walk you through the exact strategy for each one.

Tune in to learn how to set up, optimize, and refine your email & SMS automations for better conversions, higher engagement, and a seamless customer experience.

EP 18: Automate Perfectly Timed Emails & SMS with Behavioral Triggers

Here's what we're diving into:

• Why behavioral triggers are essential for retention marketing
• Key automation flows every brand should have
• How to optimize automations for better engagement & revenue
• The importance of reviewing and tweaking flows every 30 days
• Real-world examples of high-performing automation strategies

Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eem

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/

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02:58 Defining Behavioral Triggers

05:27 Welcome Series for Non-Buyers

07:28 Abandoned Cart Strategies

09:02 Abandoned Checkout Strategies

12:24 Browse Abandonment Tactics

13:46 Welcome Series for New Customers

16:08 Price Drop Notifications

18:27 Out of Stock Notifications

22:16 Date-Based Triggers

24:14 Order Confirmation and Shipping Follow-Up

25:50 Re-Engagement and Sunset Flows

27:14 Reviewing and Optimizing Automations

28:52 Certification Program Announcement

30:05 Final Tips and Advice

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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!