AI is everywhere in email marketing… but is it actually working

In this episode of Send It, Jimmy Kim sits down with Filip Pejic, Co-Founder of Bedford & Pearly, to talk about how smart email marketers are actually embracing AI right now (and where it's still falling flat). Plus, Filip shares three real campaign ideas that are driving serious clicks and engagement for brands today.

From training entire agency teams on AI design tools, to why ChatGPT is making copywriters lazier, to the Super Bowl halftime sale that became a client's biggest revenue hour ever; this episode is full of honest takes and actionable ideas.

EP 69: How to embrace AI as an email marketer + 3 hot click tips

Here's what we're diving into:

- How Filip's agency runs weekly AI training sessions with their whole team

- Why AI copywriting is creating a "degradation of ideas" + what to do instead

- The flowchart email concept that's unlocking click engagement for brands

- How a 60-minute Super Bowl halftime sale drove record-breaking revenue

- The nostalgic Valentine's Day campaign that crushed for an apparel brand

- Why timely, unexpected promotions beat perfectly scheduled campaigns

- Jimmy and Filip's take on where email is headed as AI agents emerge

Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/

Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/

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00:00 Why Most Brands Are Using AI Wrong

01:40 From Finance to Founder: How Phil Built His Edge

07:30 The 8-Figure Brand Advantage (And What Smaller Brands Miss)

10:39 Where AI Actually Saves Time (Process + Design Workflows)

12:58 The Truth About AI Copy: Brainstorming vs. Original Thinking

15:02 Why Voice, Hooks, and Angles Still Win

16:42 The Real Differentiator in 2026: Taste + Ideas

19:43 Using Gemini to Align Copy and Design Faster

20:41 The ESP Data Trap (And Why History Can Hurt You)

21:46 The Power of “In-Between” Campaigns (Beyond Sales)

24:05 Why Retention Still Needs Humans

25:11 Click Strategies That Don’t Rely on Discounts

26:24 Super Bowl SMS Drop + Valentine’s Click Case Study

33:56 Will We Be Emailing AI Agents? The 5–10 Year Outlook

37:16 Final Takeaways: What Actually Matters

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Acquisition is harder. CAC keeps climbing. Attribution feels like guesswork.

The brands still growing profitably are not “sending more” to fix it. They’re building retention systems that move customers forward, one step at a time.

In this episode of Send It, Jimmy Kim and Chase Dimond teach a practical 8-step retention framework built from real brand work and Omnisend benchmark data. You’ll also get a downloadable worksheet to map your customer journey, audit your lifecycle gaps, and turn retention into something repeatable.

This is not a “run more campaigns” episode. It’s how to build a retention engine that makes revenue more predictable.

Download the worksheets here: https://cdn.prod.website-files.com/6735048599b05e098e178c8f/6952c64d53f794174c3fa62d_Retention%20Redefined%20Worksheets.pdf Access

Omnisends full report here: https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/?utm_source=SendIt&utm_medium=Promo

EP 68: A practical framework for profitable email and SMS in 2026

Here's what we're diving into:

- The modern customer journey most brands ignore after first purchase, and how to fix it

- How segmentation should mature from basic to predictive

- Strategy for making email and SMS work in tandem

- How to leverage AI while maintaining the human touch to build trust

- The 8 automations that form a real retention engine

- The 2026 retention scorecard

- A simple 90-day plan to implement the framework

Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/

Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/

______

00:00 Welcome to The Show

04:04 The Importance of Retention Marketing

09:58 The Modern Customer Journey

15:06 Effective Segmentation Strategies

18:37 Channel Pairing: Email and SMS

21:05 Leveraging AI in Retention Marketing

25:11 Personalizing Messages at Scale

26:52 Optimizing Key Flows for Retention

28:35 Advanced Retention Strategies

32:58 Metrics That Matter in 2026

39:35 Implementing a 90-Day Retention Plan

42:19 Final Thoughts and Resources

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

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Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Open rates are inflated. Clicks are misleading. And inbox algorithms don’t reward surface-level engagement anymore.

In this episode of Send It, Jimmy Kim and Chase Dimond break down why traditional email and SMS metrics are failing eCom teams; and what you should be tracking instead as inbox rules, privacy changes, and AI filtering reshape how messages get seen.

Optimizing for opens and clicks can feel productive, but it often leads brands to make confident decisions based on incomplete signals. This episode introduces a modern measurement framework built around real behavior, intent, and revenue impact (not vanity metrics).

EP 67: The new definition of engagement (and the metrics that actually matter)

Here's what we're diving into:

- Why open rates are inflated, unreliable, and no longer decision-worthy

- How inbox providers now use engagement as a visibility signal

- The 4-layer engagement stack top brands are adopting

- Which metrics actually prove retention impact to leadership

- How to rethink attribution without chasing “perfect” numbers

- What to move to the top of your KPI dashboard (and what belongs at the bottom)

Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/

Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/

______

00:00 Welcome to The Show

02:21 Redefining Engagement Metrics

02:54 Impact of Privacy and AI on Email Marketing

04:37 New Requirements from Google and Yahoo

05:43 Gmail's Algorithm and Engagement

07:38 The Shift to Quality Over Quantity

11:49 Building a Real Engagement Stack

14:50 Key Email Metrics

15:23 SMS Metrics Overview

16:04 Customer Behavior Insights

17:24 Business Outcomes Metrics

20:05 Challenges in Attribution

25:01 Actionable Steps for Improvement

28:32 Conclusion and Wrap-Up

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Most brands only segment by openers and VIPs… then wonder why email performance stalls.

In this episode of Send It, Chase Dimond and Jimmy Kim dive into 12 powerful email and SMS segments that go beyond the basics and actually boost conversions, protect margins, and reduce fatigue. These aren’t theory; they’re tried and true segments top DTC brands use to send smarter.

You’ll learn how to segment based on intent, behavior, timing, and risk; so every message feels more personal, more relevant, and more profitable. Whether you’re scaling a list or trying to squeeze more ROI from your existing subscribers, this framework will help you unlock smarter strategy and cleaner results.

EP 66: 12 Unusual segments that drive serious eCommerce revenue

Here's what we're diving into:

• How to identify discount rejectors, promo-only buyers, and risky first-time customers

• What to actually send each segment (not just how to build them)

• The 3 things every good segment should change in your marketing

• How to avoid over-discounting and protect your brand's positioning

Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/

Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/

______

00:00 Welcome to The Show

04:29 Why Microsegmentation Matters for Your Business

09:33 12 Unusual Segments for Revenue Growth

09:46 Discount Rejectors

11:25 Product Loyalists

13:05 Risky First-Time Buyers

15:09 High AOV, Low Frequency Buyers

16:55 Engagement Only Buyers

19:02 Seasonal Only Buyers

21:58 Promo Only Buyers

23:43 Reactivating Recently Lapsed High-Value Buyers

25:26 Engaging Multi-Category Explorers

26:56 Converting Subscription-Adjacent Buyers

29:28 Recognizing and Rewarding Brand Advocates

33:39 Understanding and Targeting Silent VIPs

35:37 Tips for Implementing Segmentation Strategies

40:27 Recap and Final Thoughts

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

The biggest mistake most brands make? They think retention starts after the first sale.

In this episode of Send It, Jimmy Kim and Chase Dimond break down why the real retention window starts the moment someone joins your list (not when they buy).

You’ll learn how to design your first 45-day subscriber journey to build trust, deliver micro-wins, and turn subscribers into repeat customers. Plus, we break down habit loops, lifecycle stages, and the overlooked “repeat trigger window” that keeps customers coming back.

EP 65: Why the first 45 days matter more than the first purchase

Here's what we're diving into:

- The 4 critical stages in a subscriber’s first 45 days

- How to create emotional “micro-wins” that build brand trust

- Using habit loops to make your product part of the customer’s routine

- The importance of timing in repeat purchase messaging

- Real brand examples and lifecycle strategy breakdowns

Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/

Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/

______

00:00 Welcome to The Show

03:02 The Critical First 45 Days of a Subscriber's Life

08:08 Breaking Down the First 45 Days into Stages

16:00 Creating Micro Moments and Micro Wins

20:27 Understanding Habit Loops: Cue, Routine, Reward

23:00 Building Habits Through Email and SMS

26:37 The Importance of Repeat Trigger Windows

29:26 Proactive vs. Reactive Messaging

31:51 Calculating and Utilizing Repeat Trigger Windows

34:05 Bringing It All Together: A Cohesive Strategy

36:28 Conclusion and Recap

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

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Follow Chase Dimond at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

We got early access to Omnisend’s 2025 ecommerce report and the numbers will change how you think about your email and SMS strategy.

Based on 41 billion+ messages from over 160,000 ecommerce brands, this isn’t a survey or projection; it’s real customer behavior data. What did we learn? Most brands are optimizing for the wrong things.

In this episode, Jimmy and Chase break down the data that proves automations destroy campaigns on performance, why transactional emails are secret revenue engines, and how top brands quietly grew 200% while others shrank.

Grab Omnisend’s full report here: https://www.omnisend.com/2026-ecommerce-marketing-report/?utm_source=SendIt&utm_medium=Promo

EP 64: What we learned from 41 billion emails sent in 2025

Here's what we're diving into:

- Why your campaign-heavy strategy is missing out on potential gains

- The underrated flow that beats abandoned cart in both revenue and conversions

- How to turn transactional emails like shipping updates into revenue-generating touchpoints

- When SMS actually converts (and when it’s just wasting your send)

- The 5 automations you should prioritize

Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/

Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/

______

00:00 Welcome to The Show

02:17 Key Insights from the Report

07:54 Transactional Emails: Untapped Potential

12:24 Preparing for Q4: Strategies and Insights

16:44 The Role of SMS in Marketing

17:57 SMS Campaigns vs. Automations

21:31 Optimizing SMS for eCom

24:34 Order Growth Insights

26:22 Global eCom Trends

27:30 Fundamentals of Automation

35:35 Campaigns vs. Automations

39:22 Final Takeaways and Recommendations

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Struggling with retention but not sure what’s broken?

In this episode, Jimmy Kim and Chase Dimond walk through their 7-part retention audit framework used to diagnose DTC brands in 60 minutes or less.

Whether you’re an agency, operator, or founder, this episode breaks down how to find revenue leaks, fix deliverability, improve your flows, and benchmark your lifecycle strategy against the best in the game.

You’ll learn how to check your data plumbing, uncover hidden issues in your segmentation, and rebuild an email + SMS program that actually works.

EP 63: The retention audit: How to diagnose any brand in 60 minutes

Here's what we're diving into:

- The 7-part retention audit framework

- What to check when open rates drop

- How to evaluate deliverability, infrastructure, and attribution

- Which flows every DTC brand should have (and most don’t)

- High-impact segmentation strategies

- The biggest mistakes brands make in messaging, offers, and timing

Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://omnisend.com/sendit

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/

Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/

______

00:00 Welcome to The Show

03:12 Retention Audit Framework Overview

04:17 Data Infrastructure: The Foundation

08:51 Deliverability and List Quality

15:37 Lifecycle Automation: Maximizing Revenue

20:17 The Importance of Timely Replenishment

23:09 Effective Segmentation Strategies

26:43 Crafting Mobile-Optimized Emails

31:08 Enhancing Customer Experience Beyond Emails

35:47 Analyzing Metrics for Better Retention

37:56 Final Thoughts and Recap

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Most brands obsess over open rates, but ignore the most misleading metric in their dashboard: clicks.

In this episode, Jimmy Kim and Chase Dimond break down the truth about email and SMS click tracking. From accidental taps to bot activity to real buyer intent, not every click means the same thing. But most ESPs lump them all together, inflating your metrics and misleading your decisions.

Jimmy and Chase share a clearer framework for identifying click quality, improving attribution, and optimizing for real engagement; not just vanity numbers.

Plus, we introduce eClickTrack, our new link-tracking tool built for ecommerce brands who want to see real, human engagement, not bots.

EP 62: The secret behind the click and why click tracking is so important

Here's what we're diving into:

- The 4 types of clicks (and how to spot them)

- How bot clicks inflate your metrics (and how to fix it)

- The psychology behind high-value clicks: curiosity, urgency, value, and design

- What your ESP isn’t telling you (and how to get better attribution)

- A 6-part playbook to improve your click quality and conversions

Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://e.eemtrk.com/r/sendit-inboox

______

00:00 Welcome to The Show

02:08 Deep Dive into Clicks

05:04 Types of Clicks Explained

07:45 Driving High-Quality Clicks

13:12 Challenges with Click Data

15:39 The Problem with Bot Clicks

17:01 Common Email Marketing Mistakes

19:58 Key Features of E Click Track

26:06 Optimizing Click Quality in Email Campaigns

28:59 Final Thoughts and Recommendations

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

AI just predicted the future of retention marketing… but is it accurate?

In this episode, Jimmy Kim and Chase Dimond ask ChatGPT to generate bold 2026 predictions for ecommerce email and SMS marketers and then break down what they agree with, what’s BS, and what might already be happening.

From segmentation going predictive to retention teams owning margin and profit, this episode is packed with strategic insights and real-world examples from brands, agencies, and operators doing the work.

EP 61: Here's what AI says about retention marketing in 2026

Here's what we're diving into:

- Why your flows might be worth more than your campaigns

- What retention marketers will actually be judged on in 2026

- Predictive segmentation, emotional copywriting, and deliverability as a job requirement

- How SMS will get leaner and more profit-focused

- The rise of behavioral targeting over traditional KPIs

Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://e.eemtrk.com/r/sendit-inboox

______

00:00 Welcome to the Show

04:26 Cohort Yield vs. Campaign Revenue

06:44 Flow Weight vs. Campaigns

10:32 Strategic Use of SMS

13:13 Importance of Deliverability

15:32 Predictive Segmentation

17:55 Creative Testing: Emotion vs. Design

18:13 Behavioral Copy Strategies for Marketers

20:40 The Future of Preference Centers

23:37 Profit Accountability for Marketers

25:27 Retention Marketers and Replenishment Control

29:13 Job Security Tied to Returning Customers

31:15 The Role of AI in Marketing

34:59 Conclusion and Final Thoughts

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

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Follow Chase Dimond at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Gmail just rolled out the biggest inbox overhaul in years and it’s about to change how every ecommerce brand sends email.

In this episode, Jimmy Kim and Chase Dimond break down the new Gmail features that are shaking up deliverability, unsubscribe rates, and how messages show up in the Promotions tab.

They cover everything from the new Manage Subscriptions view (which ranks senders by frequency and makes unsubscribing easier than ever) to Postmaster Tools v2 and Google’s new compliance enforcement rules for bulk senders.

EP 60: Gmail’s new rules: What every email marketer needs to know

Here's what we're diving into:

- The 3 Gmail updates every marketer needs to understand

- How frequency and engagement now determine inbox visibility

- What the new “Purchases” view means for transactional emails

- How Gmail’s smarter Promotions tab changes your send strategy

- The truth about Postmaster Tools v2 and new compliance rules

- How to audit your setup before November 2025 enforcement kicks in

Read more about the deliverability report: https://e.eemtrk.com/gmail-changes-sendit

Thank you our friends at Omnisend, eCom Email Certified, and Kintsugi for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://e.eemtrk.com/r/sendit-inboox

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00:00 Welcome to The Show

00:53 Overview of Gmail Changes

03:47 Gmail's Managed Subscription View

11:27 Gmail's New Purchase View

17:42 Promotions Tab Overhaul

19:10 Gmail's New Relevance Ranking System

22:08 Strategies for Improving Email Engagement

26:37 Technical Changes in Gmail's Postmaster Tools

29:24 Compliance and Enforcement for Bulk Senders

36:05 Summary and Key Takeaways

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