Send It!

Most brands obsess over open rates, but ignore the most misleading metric in their dashboard: clicks.

In this episode, Jimmy Kim and Chase Dimond break down the truth about email and SMS click tracking. From accidental taps to bot activity to real buyer intent, not every click means the same thing. But most ESPs lump them all together, inflating your metrics and misleading your decisions.

Jimmy and Chase share a clearer framework for identifying click quality, improving attribution, and optimizing for real engagement; not just vanity numbers.

Plus, we introduce eClickTrack, our new link-tracking tool built for ecommerce brands who want to see real, human engagement, not bots.

EP 62: The secret behind the click and why click tracking is so important

Here's what we're diving into:

- The 4 types of clicks (and how to spot them)

- How bot clicks inflate your metrics (and how to fix it)

- The psychology behind high-value clicks: curiosity, urgency, value, and design

- What your ESP isn’t telling you (and how to get better attribution)

- A 6-part playbook to improve your click quality and conversions

Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://e.eemtrk.com/r/sendit-inboox

______

00:00 Welcome to The Show

02:08 Deep Dive into Clicks

05:04 Types of Clicks Explained

07:45 Driving High-Quality Clicks

13:12 Challenges with Click Data

15:39 The Problem with Bot Clicks

17:01 Common Email Marketing Mistakes

19:58 Key Features of E Click Track

26:06 Optimizing Click Quality in Email Campaigns

28:59 Final Thoughts and Recommendations

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

AI just predicted the future of retention marketing… but is it accurate?

In this episode, Jimmy Kim and Chase Dimond ask ChatGPT to generate bold 2026 predictions for ecommerce email and SMS marketers and then break down what they agree with, what’s BS, and what might already be happening.

From segmentation going predictive to retention teams owning margin and profit, this episode is packed with strategic insights and real-world examples from brands, agencies, and operators doing the work.

EP 61: Here's what AI says about retention marketing in 2026

Here's what we're diving into:

- Why your flows might be worth more than your campaigns

- What retention marketers will actually be judged on in 2026

- Predictive segmentation, emotional copywriting, and deliverability as a job requirement

- How SMS will get leaner and more profit-focused

- The rise of behavioral targeting over traditional KPIs

Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://e.eemtrk.com/r/sendit-inboox

______

00:00 Welcome to the Show

04:26 Cohort Yield vs. Campaign Revenue

06:44 Flow Weight vs. Campaigns

10:32 Strategic Use of SMS

13:13 Importance of Deliverability

15:32 Predictive Segmentation

17:55 Creative Testing: Emotion vs. Design

18:13 Behavioral Copy Strategies for Marketers

20:40 The Future of Preference Centers

23:37 Profit Accountability for Marketers

25:27 Retention Marketers and Replenishment Control

29:13 Job Security Tied to Returning Customers

31:15 The Role of AI in Marketing

34:59 Conclusion and Final Thoughts

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Gmail just rolled out the biggest inbox overhaul in years and it’s about to change how every ecommerce brand sends email.

In this episode, Jimmy Kim and Chase Dimond break down the new Gmail features that are shaking up deliverability, unsubscribe rates, and how messages show up in the Promotions tab.

They cover everything from the new Manage Subscriptions view (which ranks senders by frequency and makes unsubscribing easier than ever) to Postmaster Tools v2 and Google’s new compliance enforcement rules for bulk senders.

EP 60: Gmail’s new rules: What every email marketer needs to know

Here's what we're diving into:

- The 3 Gmail updates every marketer needs to understand

- How frequency and engagement now determine inbox visibility

- What the new “Purchases” view means for transactional emails

- How Gmail’s smarter Promotions tab changes your send strategy

- The truth about Postmaster Tools v2 and new compliance rules

- How to audit your setup before November 2025 enforcement kicks in

Read more about the deliverability report: https://e.eemtrk.com/gmail-changes-sendit

Thank you our friends at Omnisend, eCom Email Certified, and Kintsugi for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://e.eemtrk.com/r/sendit-inboox

______

00:00 Welcome to The Show

00:53 Overview of Gmail Changes

03:47 Gmail's Managed Subscription View

11:27 Gmail's New Purchase View

17:42 Promotions Tab Overhaul

19:10 Gmail's New Relevance Ranking System

22:08 Strategies for Improving Email Engagement

26:37 Technical Changes in Gmail's Postmaster Tools

29:24 Compliance and Enforcement for Bulk Senders

36:05 Summary and Key Takeaways

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

BFCM 2025 didn’t play out the way anyone expected. In this special report, Jimmy Kim and Chase Dimond break down what actually happened, why it happened, and what it means for ecommerce brands heading into 2026.

Pulling fresh data from Omnisend, Shopify, Adobe Analytics, and hundreds of brand conversations, they unpack the consumer behavior, sales trends, offer performance, inbox shifts, SMS usage, and emerging AI-driven shopping habits that defined this year’s results.

Jimmy and Chase also share real examples of what worked, what flopped, and how brands can approach 2026 with smarter pre-launch planning, tighter segmentation, stronger waitlists, better bundling, and more intentional offer design.

EP 59: The real lessons from Black Friday + Cyber Monday 2025

Here's what we're diving into:

- Why Black Friday still dominated, even with earlier offers

- Why Cyber Monday surged for many brands

- How offer fatigue and creativity collapse hurt performance

- What Omnisend data showed about AOV, flow revenue, and list behavior

- How AI-driven shopping and inbox filtering changed results

Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://e.eemtrk.com/r/sendit-inboox

______

00:00 Welcome to The Show

01:15 The Importance of BFCM Buyers

02:42 Maximizing Post-BFCM Engagement

03:10 Understanding BFCM Buyer Behavior

06:52 Effective Follow-Up Strategies

10:12 Tactical Campaign Ideas

20:33 Key Metrics to Track

23:44 Conclusion and Final Thoughts

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Most brands blow their budget on BFCM and then ghost their best customers.

In this episode of Send It, Jimmy Kim and Chase Dimond break down what happens when you go silent after Black Friday and how to fix it. You’ll learn how to turn high-intent, one-time buyers into loyal, high-LTV customers using a proven 4-stage retention strategy.

They share the campaigns to send, the exact follow-up timing, and 5 post-BFCM metrics to track to keep your Q4 profitable after the sale.

EP 58: Don’t go silent after BFCM (Here’s what to send next)

Here's what we're diving into:

- Why second purchases are the key to post-BFCM profitability

- The biggest mistake brands make after Black Friday

- A 4-stage post-purchase flow: onboarding, education, bridge offer, nurture

- 5 plug-and-play campaigns to send right now

- The metrics that matter: time-to-second-purchase, flow conversion, and more

Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://e.eemtrk.com/r/sendit-inboox

______

00:00 Welcome to The Show

03:56 The Importance of Recency, Intent, and Volume

07:37 Common Mistakes Brands Make Post-BFCM

12:50 Stage One: Onboarding Emails

14:16 Stage Two: Educational Content

15:29 Stage Three: The Bounce Back Offer

17:40 Stage Four: Long-Term Nurture

18:49 Effective Email Campaigns

23:48 Metrics to Track Post BFCM

28:56 Final Recap and Closing Remarks

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

What's the perfect email cadence? Daily, weekly, or just when you have something to say?

In this episode, Jimmy and Chase break down the pros and cons of different email frequencies (daily sends, weekly campaigns, and launch-only strategies) and help you figure out what cadence is right for your brand.

They share real examples, revenue-impacting data, and a step-by-step framework to test and dial in your ideal email frequency; without burning your list or obsessing over unsubscribes.

EP 57: How often should you really email your list?

Here's what we're diving into:

- Daily vs. weekly vs. campaign-based sending (and what actually works)

- A real-world test: 2 emails/week vs. 5 emails/week (+70% revenue)

- Why open rates and unsubscribes matter less than you think

- 5 factors that determine the right cadence for your brand

- How to segment your list by frequency without overwhelming subscribers

- The “steady + burst” strategy top brands use to scale email without burnout

Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

______

00:00 Welcome to The Show

04:40 Pros and Cons of Daily Emails

07:00 Who Should Send Weekly (and Why)

08:35 Campaign-Only Sending: When It Works

10:20 Real-World Cadence Test: 2x vs 5x Per Week

14:00 Unsubscribes, Open Rate Myths & What Actually Drives Revenue

18:40 5 Factors That Determine the Right Cadence

22:00 Segmenting by Frequency (VIPs vs Unengaged)

23:15 Smart Suppression & Total Email Count

25:00 Red Flags That You're Over-Sending

28:30 Your Email Cadence Optimization Playbook

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

What's the perfect email cadence? Daily, weekly, or just when you have something to say?

In this episode, Jimmy and Chase break down the pros and cons of different email frequencies (daily sends, weekly campaigns, and launch-only strategies) and help you figure out what cadence is right for your brand.

They share real examples, revenue-impacting data, and a step-by-step framework to test and dial in your ideal email frequency; without burning your list or obsessing over unsubscribes.

EP 57: How often should you really email your list?

Here's what we're diving into:

- Daily vs. weekly vs. campaign-based sending (and what actually works)

- A real-world test: 2 emails/week vs. 5 emails/week (+70% revenue)

- Why open rates and unsubscribes matter less than you think

- 5 factors that determine the right cadence for your brand

- How to segment your list by frequency without overwhelming subscribers

- The “steady + burst” strategy top brands use to scale email without burnout

Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

______

00:00 Welcome to The Show

04:40 Pros and Cons of Daily Emails

07:00 Who Should Send Weekly (and Why)

08:35 Campaign-Only Sending: When It Works

10:20 Real-World Cadence Test: 2x vs 5x Per Week

14:00 Unsubscribes, Open Rate Myths & What Actually Drives Revenue

18:40 5 Factors That Determine the Right Cadence

22:00 Segmenting by Frequency (VIPs vs Unengaged)

23:15 Smart Suppression & Total Email Count

25:00 Red Flags That You're Over-Sending

28:30 Your Email Cadence Optimization Playbook

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

The biggest week in ecommerce is the one everyone forgets.

In this episode, Jimmy Kim and Chase Dimond break down one of ecommerce’s best-kept secrets: Q5. The week between Christmas and New Year’s that quietly drives massive revenue for brands that don’t go dark.

Most brands shut off campaigns after BFCM, but consumers aren’t done buying. They’ve got gift cards, return credits, and “treat yourself” energy. That’s your big window.

Jimmy and Chase reveal exactly how to plan, message, and automate your Q5 campaigns so you can capture the easiest money of the year while your competitors are on vacation.

EP 56: The secret quarter most brands ignore (Q5)

Here's what we're diving into:

- Why Q5 works (returns, gift cards, and self-gifting behavior)

- 4 winning campaign angles: encore sale, gift card push, self-care, flash sale

- How to message Q5 differently from BFCM

- The ideal Q5 cadence for email + SMS (with examples)

- How to automate everything before Dec 26 and still cash in

- What NOT to do (hint: stop copy-pasting your Black Friday sale)

Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://e.eemtrk.com/r/sendit-inboox

______

00:00 Introduction to Q5: The Secret Fifth Quarter

02:36 Understanding Q5: Why It Matters\

04:12 The Q5 Playbook: Strategies for Success

10:32 Promotional Strategies for Q5

15:38 Flash Sales and What Not to Do During Q5

17:55 Meeting Customers Where They Are

18:24 Creative Angles for Post-Holiday Marketing

20:45 Optimizing Email and SMS Cadence

25:21 Automating Q5 Campaigns

30:21 Q5 Checklist and Best Practices

33:10 Final Thoughts and Promotions

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Ever wondered what Jimmy and Chase are up to behind the scenes?

In this episode, the duo reflect on their first year of partnership and pull back the curtain on what they’re building next… two new tools designed to change the way ecommerce brands do retention marketing.

From analyzing millions of emails to redefining attribution, they break down how Inboox.ai and eClickTrack are solving the biggest problems email and SMS marketers face today: lack of visibility, disconnected data, and shallow insights.

Pull up a seat because Chase and Jimmy are breaking down their roadmap for the next wave of retention marketing tools.

EP 55: Why we’re betting big on retention tools

Here's what we're diving into:

- The vision behind Inboox.ai and why it’s the “search engine” for ecommerce emails

- How eClickTrack will give marketers real attribution clarity without iOS blind spots

- Lessons from scaling media, agencies, and SaaS under one retention brand

- Why retention marketing needs smarter data, not louder campaigns

- The future of ecommerce tech stacks in a post-BFCM world

Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

______

00:00 — Intro + Behind the Scenes

02:00 — The Vision: Building the Future of Retention Marketing

05:00 — The Origin of eClickTrack

10:15 — Solving Bot Clicks + Real Attribution

13:00 — Use Cases: Creators, Brands, and Agencies

19:45 — Introducing Inboox.ai

23:45 — The AI Breakdown: Email Analysis Engine

26:30 — Who It’s For

30:30 — Pricing + Agency Collaboration Tools

32:00 — Closing Thoughts + Next Steps

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

What if 80% of your email revenue comes from just 20% of your effort?

In this episode, Jimmy Kim and Chase Dimond unpack the real data behind ecommerce email performance; revealing the flows, segments, and campaigns that actually move the needle (and the ones you can delete today).

They’ll show you how to stop over-engineering your automations, focus on the top-earning flows, and simplify your email strategy to drive more revenue with fewer sends. If you’ve ever felt overwhelmed by 47 flows, endless A/B tests, or bloated lists, this episode is your reset button.

EP 54: The 80/20 of Email Revenue: How to Double Your ROI by Doing Less

Here's what we're diving into:

- The 3 flows that drive 60–80% of automated revenue (and how to optimize them)

- The segments that matter: VIPs, one-time buyers, and engaged subscribers

- Why your welcome and sunset flows don’t deserve your energy

- Campaign types that convert - and how to balance promo vs. content sends

- The metrics that matter in 2025 (hint: it’s not open rates)

- How to cut 50% of your email workload and still grow faster

Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

______

00:00 Welcome to The Show

02:14 The 80/20 Rule in Email Marketing

04:24 Key Revenue-Generating Email Flows

10:13 The Power of Post-Purchase Flows

12:21 The Importance of Browse Abandonment

13:28 Overrated Email Flows

16:16 High-Value Segments in Email Campaigns

21:15 Segments That Don't Matter: Avoiding Common Pitfalls

24:31 Effective Campaign Strategies

28:15 What Not to Send: Avoiding Common Mistakes

35:47 The 80/20 Rule: Simplifying for Success

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