Email deliverability isn’t just a buzzword—it’s the backbone of every successful retention strategy. In this episode of Send It, Jimmy Kim and Chase Dimond take you behind the scenes of their recent “Retention Reimagined” webinar, giving you an unfiltered, tactical breakdown of what deliverability actually means in 2025. If you’ve ever wondered why your emails land in spam, how Gmail decides your fate, or what “reputation resets” are—this is the episode to bookmark.

From real-time scoring mechanics to seed testing strategies and the impact of content structure on inbox placement, this masterclass is packed with actionable advice. Stay till the end for 10 tips that will reshape how you send in 2025—and some candid Q&A you won’t want to miss.

EP 25: 2025 Email Deliverability Masterclass - How Email is ACTUALLY delivered

Here's what we're diving into:

- How inbox placement actually works (hint: it’s not your ESP’s fault)

- Real-time scoring: how Gmail evaluates your emails- How to run a seed test like a pro

- What Google Postmaster and Yahoo Sender Hub tell you

- 10 tactical deliverability tips for 2025

- How to handle dark mode, spam words, and content engagement

Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/email-sendit-nacelle

Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://eemtrk.com/sendit-nacelle

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/

Join our community of 320+ Retention marketers! https://ecomemailcertified.com/join-community

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00:42 Welcome to the Show

05:29 The Importance of Deliverability

12:09 How Deliverability Actually Works

18:38 Promotional vs. Spam Folders

23:37 Improving Your Deliverability

29:30 Importance of Good Content in Emails

29:39 10 Quick Tips for Better Email Delivery

31:36 Fast Fire Tips for Email Success

35:55 Best Practices for 2025

44:50 Q&A Session

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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!