Send It!

97% of your website visitors leave without buying, here's how to win them back.

Most eCommerce brands just blast these warm prospects with discount codes and wonder why it's not working, but the real opportunity lies in proper mid-funnel nurturing. In this episode of Send It!, Jimmy Kim and Chase Dimond break down the psychology of mid-funnel prospects and reveal exactly how to nurture them through education, trust-building, and strategic content that moves them closer to purchase without being pushy or salesy.

From educational content sequences that build authority to strategic re-engagement tactics that capture prospects when timing is right, discover the five proven frameworks that turn interested browsers into loyal customers.

EP 43: Mid Funnel Mastery: Nurturing Prospects Who Didn’t Convert Immediately

Here's what we're diving into:

- Educational Content Sequences: Building authority and trust through valuable content (not thinly veiled sales pitches)

- Strategic Social Proof Deployment: Using testimonials that address specific concerns rather than generic praise

- Value Demonstration Frameworks: Helping prospects justify ROI with cost-benefit analysis and success metrics

- Proactive Objection Handling: Addressing concerns before prospects voice them to remove purchase barriers

- Strategic Re-Engagement Tactics: Capturing prospects when timing is right with behavioral triggers and multi-channel approaches

Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25

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00:00 Welcome to The Show

02:35 Introduction to Mid-Funnel Mastery

03:17 Nurturing Non-Converting Prospects

04:59 Characteristics of Mid-Funnel Prospects

08:40 Educational Content Strategies

15:36 Leveraging Social Proof

19:59 Value Justification Framework

20:39 Highlighting Unique Market Advantages

21:20 Success Metrics and Outcome Tracking

25:19 Addressing Objections Proactively

29:17 Strategic Re-Engagement Tactics

36:00 Key Takeaways and Final Thoughts

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Most eCommerce marketers spend 60% of their time creating content instead of developing strategy, but AI is changing everything.

In this episode of Send It!, Jimmy and Chase reveal how AI is transforming eCommerce marketing from content creation bottlenecks to revenue-generating machines. You'll learn how leading brands are using AI to break through creator's block, implement smart segmentation without spreadsheets, and create personalization that actually converts.

From behavioral intelligence that predicts customer churn 30-60 days in advance to self-learning campaigns that optimize themselves, this webinar replay provides the actionable roadmap you need to transform your marketing automation with AI while reducing your workload.

EP 42: From Blank Page to Revenue: How AI is Revolutionizing eCommerce Marketing

Here's what we're diving into:

- The Creator's Block Killer - Breaking free from content creation loops that consume 60% of marketing time

- Smart Segmentation Without Spreadsheets - Using behavioral intelligence to predict customer intent and lifetime value

- Personalization That Actually Converts - Self-learning campaigns that improve performance automatically

- Cross-Channel Intelligence - How AI connects email, SMS, and social behavior for unified customer journeys

- AI Implementation Roadmap - Step-by-step guide to adopting AI marketing tools for maximum impact

Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25

______

00:00 Welcome to The Show

05:16 The Creator's Block Killer: Overcoming Content Creation Barriers

15:45 Smart Segmentation Without Spreadsheets

30:00 Leveraging Dynamic Content for Personalization

32:52 AI-Driven Performance Optimization

36:35 The Future of AI in Marketing

39:50 Adoption Roadmap for AI in Marketing

43:08 The Role Evolution with AI

47:58 KPIs and the Future of AI Marketing

50:52 Upcoming Trends in AI Marketing

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

The difference between mediocre copy and great copy can literally double or triple your campaign performance, yet most eCommerce marketers think copywriting is just about being clever or creative.

In this episode of Send It!, Jimmy Kim and Chase Dimond break down the top 5 copywriting styles that consistently drive results for eCommerce brands, complete with specific frameworks, real examples, and implementation strategies you can use immediately. Whether you're writing subject lines, email body copy, or SMS messages, these proven approaches will give you a systematic method for creating copy that converts instead of relying on guesswork or generic templates.

EP 41: Email & SMS Copywriting Styles That Convert: The Top 5 Approaches for eCommerce

Here's what we're diving into:

- Urgency & Scarcity Copy - Creating genuine deadline pressure for 30-60% higher conversions

- Social Proof & Testimonials - Using peer validation to build trust and reduce purchase anxiety

- Storytelling & Narrative Copy - Creating emotional connections that improve brand loyalty

- Problem-Solution Copy - Addressing customer pain points for 35-50% higher engagement

- Conversational Copy - Building authentic relationships that increase lifetime value by 23%

Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25

______

00:00 Welcome to The Show

01:27 Introduction to Email and SMS Copywriting

07:22 Scarcity and Urgency Copywriting

17:31 Social Proof and Testimonials

23:13 Storytelling in Copywriting

26:55 Building a Sustainable Product

27:29 The Power of Storytelling in eCommerce

34:28 Benefit-Focused and Problem-Solution Copywriting

40:04 Conversational and Personalized Copy

50:24 Testing and Optimizing Copy Styles

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

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Follow Chase Dimond at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Stop chasing new customers when you can't keep the ones you have. Thomas Lalas reveals how he achieved an 85% repurchase rate for top CPG brands - and you can too.

In this episode of Send It! Podcast, Chase and Jimmy are joined by retention expert Thomas Lalas (who's worked with 11 category-defining brands including Everyday Dose, Physician's Choice, RYZE Superfoods, and Heights).

The three break down the science behind customer retention as Thomas shares the blueprint for doubling your repurchase rates. They reveal why most brands fail to convert first-time buyers into repeat customers and explore the exact framework Thomas used to achieve massive retention success across multiple seven and eight-figure brands.

Plus, they cover the critical 14-day window that determines customer lifetime value, dissects what makes an irresistible repurchase offer, and provides actionable strategies you can implement immediately.

EP 40: How to Double Your Customer Repurchase Rate in 2025

Here's what we're diving into:

- The billion-dollar question: Why eCommerce brands can't get buyers from order #1 to #2

- What an 85% repurchase rate offer looks like (and how to create one)

- Why the first 14 days make or break your retention (backed by data)

- How to double your repurchase rate with proven strategies

Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

Raleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit

______

00:00 Welcome To The Show

01:16 Introduction to Guest Thomas Lalas

03:34 The Billion Dollar Question: Why E-commerce Brands Struggle with Repeat Purchases

10:31 Creating an 85% Repurchase Rate Offer

20:15 The Critical First 14 Days for Retention

23:57 Unadvertised Value and Order Reminders

25:04 Leveraging Enthusiasm for Social Proof

26:03 Shifting Gears: Education and Onboarding

26:26 Masterclasses and Upsells

30:24 Personalizing the Customer Journey

40:37 Final Thoughts and Key Takeaways

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

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Follow Chase Dimond at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

While most ecommerce brands rely solely on email and SMS for retention, the smartest brands are quietly using these 5 alternative channels to achieve 3-10x higher retention rates.

In this episode of Send It!, retention marketing experts Jimmy Kim and Chase Dimond reveal the alternative channels that are driving incredible retention results for forward-thinking eCom brands. While email and SMS remain the foundation of any solid retention strategy, the most successful brands are layering in additional touchpoints that create retention opportunities these traditional channels simply can't replicate.

Jimmy and Chase break down the strategic implementation of five powerful alternative channels, complete with real-world examples from brands like Sephora, Tesla, Spotify, and Glossier. You'll discover how these channels work synergistically with your existing email and SMS programs to create a unified customer experience that drives measurable retention results and higher customer lifetime value.

EP 39: The 5 Retention Channels Everyone's Sleeping On (3-10x Higher Retention)

Here's what we're diving into:

- Push Notifications for Behavioral Retention: Real-time triggers that achieve 90% open rates vs. email's 20-25%

- Calendar Integration & Scheduling-Based Retention: Creating habitual touchpoints for routine-based products

- Referral & Social Sharing Systems: Building retention through community with 37% higher retention rates for referred customers

- In-App Messaging & Contextual Communication: Delivering personalized messages with 4x higher engagement than email

- Direct Mail & Physical Touchpoints: Premium experiences generating 12:1 ROI and 90% open rates

Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

Raleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF. https://eemtrk.com/eec-sendit

Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit

______

00:00 Welcome to The Show

01:19 Introduction to Alternative Channels

06:37 Push Notifications: An Underutilized Powerhouse

12:51 Calendar Integrations: Making Your Brand Part of Daily Routines

18:06 Referral Systems: Turning Satisfaction into Growth

24:59 The Power of Referrals

26:12 In-App Messaging: A Game Changer

33:17 Direct Mail: The Old School Strategy That Works

39:05 Unifying Your Marketing Channels

43:22 Final Thoughts and Recommendations

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Most ecommerce brands are sitting on goldmines of user-generated content but aren't leveraging it strategically in their email and SMS marketing. In this episode of Send It!, Jimmy Kim and Chase Dimond reveal 5 proven strategies for integrating customer reviews, photos, and testimonials into your retention marketing campaigns to drive repeat purchases and build stronger customer relationships.

Discover how to systematically collect, curate, and deploy UGC that outperforms professional content because of its authentic, relatable nature. Learn why UGC creates a virtuous cycle that not only drives retention among your customer base but also deepens relationships with featured customers, turning them into brand advocates.

EP 38: User-Generated Content: The Secret to Higher Email & SMS Retention Rates

Here's what we're diving into:

- Building systematic UGC collection processes for email and SMS

- Strategic integration of customer reviews in retention campaigns

- Leveraging visual UGC for storytelling and emotional connection

- Using UGC to drive product discovery and natural cross-selling

- Automating UGC deployment while maintaining personalization

- Creating community and recognition through customer features

- Measuring and optimizing UGC performance for maximum retention impact

Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Raleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit

Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit

______

02:29 The Power of UGC in Retention Marketing

03:56 The Importance of UGC for Retention

07:48 Strategies for Collecting and Curating UGC

15:49 Incentivizing UGC Submissions

18:42 Integrating Customer Reviews for Maximum Retention

27:57 Leveraging Visual UGC for Storytelling

37:16 UGC for Product Discovery and Cross-Selling

43:38 Automating UGC Deployment

48:45 Key Takeaways and Summary

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

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https://www.instagram.com/yojimmykim/

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Follow Chase Dimond at:

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https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Everyone talks about email and SMS for retention. But there’s one underrated channel that’s quietly driving serious revenue for DTC brands: direct mail.

In this episode of Send It!, Jimmy Kim and Chase Dimond sit down with Michael Epstein, Co-Founder and Co-CEO of PostPilot, to break down how top ecommerce brands are integrating direct mail into their email and SMS flows. From creative re-engagement tactics to segment-specific plays, you’ll walk away with practical strategies you can use today, without relying on old-school postcards.

EP 37: Triple Threat: Three Unified Email, SMS & Direct Mail Tactics That Convert

Here's what we're diving into:

- Why direct mail works better now than it did 10 years ago

- How to identify high-value segments worth mailing

- The best timing + messaging strategies across all 3 channels

- Real examples of email/SMS/direct mail hybrid flows

- Personalization tactics that go beyond “Dear First Name”

- Attribution tips and how to prove lift from direct mail

Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Raleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit

Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit

______

00:00 Welcome to the Show

01:54 Introducing Michael Epstein Co-Founder & Co-CEO of PostPilot

02:50 The Power of Direct Mail

05:25 Combining Direct Mail with Email and SMS

16:56 Personalization in Direct Mail

22:03 Setting Expectations for Direct Mail Campaigns

23:30 Cost Breakdown of Direct Mail

25:28 Timing and Attribution in Direct Mail

29:16 Creative Strategies for Re-engagement

33:15 Innovations and Future Opportunities in Direct Mail

36:22 Conclusion and Final Thoughts

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

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https://www.linkedin.com/in/chasedimond/

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

High-ticket products need high-trust marketing. If you're selling luxury goods, professional equipment, or anything with a long sales cycle, this episode breaks down how to build relationships that convert.

In this episode of the Send It Podcast, Jimmy Kim and Chase Dimond share retention strategies for high-ticket ecommerce, from $500 skincare systems to $10,000 fitness machines. These aren’t impulse buys, and your email/SMS strategy needs to reflect that. You’ll learn how to nurture trust over time, educate customers through extended sequences, build credibility with transparency and social proof, and deliver personalized, white-glove service, without being pushy.

EP 36: Email & SMS for High-Ticket Products: Nurturing Longer Sales Cycles

Here's what we're diving into:

- What makes a product “high-ticket” (and why it matters)

- The psychology of long sales cycles

- Education-first email nurture sequences

- Trust-building through radical transparency

- Strategic social proof (that actually converts)

- White-glove service via email & SMS

- Creating urgency without damaging trust

- Post-consultation follow-up that wins the sale

Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Raleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit

Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit

______

00:00 Introduction to High Ticket Marketing

02:13 Deep Dive: High Ticket Products and Sales Cycles

03:55 Understanding High Ticket Purchases

08:39 Educational Nurture Framework

16:31 Transparency-Based Trust Building Framework

25:07 Strategic Social Proof Framework

33:59 Personalized Service Framework

41:14 Strategic Urgency Framework

47:18 Post-Consultation Nurturing Framework

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

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Follow Chase Dimond at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Most brands build a list. The best brands build a community.

In this episode, Jimmy and Chase break down the difference between having subscribers and creating a true brand community and why it matters more than ever. From Glossier to Gymshark to Peloton, the brands winning in today’s market are the ones turning one-way messages into two-way conversations (and multi-way customer connections).

You’ll learn how to use email and SMS as your foundation for community, why identity-based value beats discounts every time, and how to grow without diluting the vibe. Whether you’re just getting started or scaling an engaged tribe, this one’s packed with frameworks, examples, and takeaways you can apply now.

EP 35: Beyond the List: Building Engaged Brand Communities Online

Here's what we're diving into:

- The key difference between subscriber lists and brand communities

- How to use email & SMS as your core community channels

- 3 frameworks for intentional community design

- Value exchange strategies that go beyond discounts

- Concentric circle growth: how to scale without losing authenticity

- Ways to integrate community into your current email/SMS program

- Full-funnel community building (starting with retention, then acquisition)

Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Raleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit

Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit

______

00:00 Introduction to Community Building

02:31 Defining Brand Community vs. Subscriber Lists

07:47 Using Email & SMS as Community Foundation

15:40 Intentional Community Design

25:32 Value-Based Community Framework

28:17 Peloton and Glossier: Community Success Stories

30:44 Concentric Circle Model for Community Growth

38:15 Integrating Community Building into Marketing Operations

43:08 Full Funnel Community Approach

48:54 Key Takeaways and Final Thoughts

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

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https://www.instagram.com/yojimmykim/

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Follow Chase Dimond at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Everyone’s talking about personalization… but most brands are doing it wrong.

In this episode, Jimmy and Chase rip apart the biggest myths in email/SMS personalization—and show you what actually drives retention and revenue in 2025.

From misguided tech investments to overcomplicated workflows, this episode gets brutally honest about what works and what doesn’t. Whether you're stuck sending “Hey {FirstName}!” emails or overwhelmed by personalization tools you barely use, this conversation gives you a tactical framework to simplify and scale personalization with clarity.

EP 34: Six Personalization Myths Debunked: What Really Moves the Needle in Retention

Here's what we're diving into:

- Why more personalization isn't always better (and what to do instead)

- The 5-tier framework that defines real personalization in ecommerce

- A smarter approach to product recommendations (hint: AI isn’t magic)

- How to personalize using just your ESP (no giant tech stack required)

- The 5-7 data points that drive 80% of retention impact

- Why personalization must change depending on lifecycle stage

- How to measure the actual lift of your personalization tactics

Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Raleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit

Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit

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00:00 Welcome to The Show

02:55 Defining Real Personalization

05:36 Myth 1: More Personalization is Always Better

12:37 Myth 2: First Name Personalization Significantly Impacts Results

17:15 Myth 3: AI-Powered Product Recommendations

26:25 Myth 4: Huge Tech Stack for Effective Personalization

27:07 Integration Challenges and Human Resources

27:36 The Power of Simple Personalizations

28:36 Maximizing ESP Capabilities

29:52 Quality Over Quantity in Data

31:02 The Importance of ROI and Integration Costs

32:49 Personalization Maturity Model

35:12 Debunking the Fifth Myth: Data Overload

37:19 Effective Personalization Strategies

42:47 Aligning Personalization with Customer Lifecycle

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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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Follow Jimmy Kim at:

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Follow Chase Dimond at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!