Send It!

Tired of guessing what your subscribers want? The key to better engagement isn’t more emails—it’s better data. In this episode, we’re breaking down how to collect and use first-party data through interactive content like polls, quizzes, and surveys to create hyper-personalized campaigns that actually convert.

You’ll learn how to leverage first-party data to personalize campaigns, improve deliverability, and build stronger relationships with your audience—without creeping them out. We’ll cover the best ways to implement polls, quizzes, and surveys to gather subscriber insights, how to segment your audience based on their responses, and share real-life examples of brands using these strategies to boost retention and revenue.

EP 23: First Party Data in Email & SMS: How Polls, Quizzes & Surveys Boost Engagement

Here's what we're diving into:

Why first-party data matters in 2025 (and beyond)

The impact of polls, quizzes, and surveys on engagement and deliverability

How to use first-party data for segmentation and automation

Real-world examples of brands successfully leveraging subscriber data

Best tools for collecting and integrating first-party data

Common pitfalls to avoid when gathering subscriber insights

Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eem

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/

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03:23 Understanding First Party Data

06:18 Collecting First Party Data: Polls, Quizzes, and Surveys

11:57 Tactical Application of First Party Data

17:58 Leveraging SMS for First Party Data Collection

22:05 Utilizing First Party Data: Segmentation, Dynamic Content and More

26:00 Tactical Examples for Different Industries

31:10 Tools and Technology for Data Collection

33:09 Common Pitfalls in Data Collection

35:53 Conclusion and Next Episode Preview

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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

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Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

A bloated, unengaged email or SMS list isn’t just hurting your deliverability—it’s costing you money. If your messages are landing in spam, your engagement is dropping, and your platform costs are rising, poor data hygiene is the culprit.

In this episode of Send It!, Jimmy Kim and Chase Dimond break down everything you need to know about keeping your email and SMS lists clean, engaged, and high-converting. From avoiding spam traps to segmenting by engagement, they’re sharing the strategies top eCommerce brands use to maintain a healthy list (and a strong sender reputation).

EP 22: Data Hygiene for Email & SMS Marketing: Maintaining a Clean, High Converting List

Here's what we're diving into:

- Why data hygiene is crucial for email & SMS success

- The biggest risks of an unclean list (and how to avoid them)

- Step-by-step tactics for list cleaning & maintenance

- How to segment engaged vs. unengaged subscribers

- The role of double opt-in & email verification tools

- Preventing bots, spam traps, and fake signups

- The direct cost savings of a well-maintained list

Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eem

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit

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02:55 Deep Dive: Why Data Hygiene Matters

06:15 Strategies for Cleaning Your Email List

13:26 SMS List Cleaning Best Practices

17:11 3 Core Audience Segments

22:10 Bots, Spam Traps, and Bad Addresses

25:12 Cost Savings and Better Deliverability

27:31 Recap and Key Takeaways

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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

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Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Product recommendations can make or break your revenue—so why do so many brands get them wrong?

This episode of Send It! dives into AI-powered product recommendations with Brian Anderson, CEO and Founder of Nacelle. Brian joins Jimmy Kim and Chase Dimond to explore how AI is reshaping eCommerce personalization, allowing brands to craft more engaging shopping experiences that drive higher conversions.

In this episode, Jimmy, Chase and Brian uncover what most brands get wrong about personalization, the biggest challenges in building a recommendation engine, and explore the importance of human oversight in leveraging AI for marketing, to ensure it serves as a tool to enhance human creativity rather than replace it. They also discuss the future of eCommerce personalization and what’s next for Nacelle.

EP 21: AI-Powered Product Recommendations: Driving Revenue Without Compromising Privacy

Here's what we're diving into:

- Why retention marketing is more valuable than ever—and AI’s role in it

- The biggest challenges in building meaningful product recommendations

- How Nacelle balances personalization with privacy concerns

- The importance of metadata and product context in AI recommendations

- Why giving merchants manual control over AI suggestions is critical

- Common mistakes brands make with eCommerce personalization

Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://go.nacelle.com/early-access/product-recommendations?utm_source=ecomemailmarketer&utm_medium=linkedin&utm_campaign=personalization_50off_rebuy_nosto&utm_id=npr_li_202502

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/

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02:15 Introducing Brian Anderson

06:24 The Importance of Retention Marketing

13:35 Product Recommendation Engines

16:34 Navigating Personalization and Privacy

25:39 Busting the Myth of Personalization

28:29 The Importance of Metadata in Recommendations

30:21 AI and Human Collaboration in Marketing

34:57 The Role of AI in Engineering and Marketing

45:12 The Future of E-commerce Personalization

48:04 Wrapping Up and What's Next for Nacelle

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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Customer acquisition costs have risen 60% in the last five years—which means squeezing more revenue out of each purchase is more important than ever. One of the best ways to do that? Boosting your Average Order Value (AOV).

Higher AOV means more revenue per customer—without injecting more into your marketing budget. And one of the best ways to boost AOV? Cross-selling and upselling through email and SMS.

In this episode, hosts Jimmy Kim and Chase Dimond are giving you a masterclass in using cross-sells and upsells to increase AOV. They’ll walk through the exact strategies, timing, and automations you need to seamlessly integrate these tactics into your retention marketing.

EP 20: The Secret to Higher AOV: Cross-Selling and Upselling with Email & SMS in eCommerce

Here's what we're diving into:

- Why AOV is crucial for profitable growth

- The difference between cross-selling & upselling—and when to use each

- The two key trigger points for automating these strategies (post-purchase & lifecycle)

- How to structure email and SMS flows for maximum conversions

- Building a cross-sell/upsell content calendar to stay consistent

- Balancing evergreen vs. time-sensitive offers

Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://go.nacelle.com/early-access/product-recommendations?utm_source=ecomemailmarketer&utm_medium=linkedin&utm_campaign=personalization_50off_rebuy_nosto&utm_id=npr_li_202502

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/

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00:00 Introduction to Cross-Selling and Upselling

00:57 Celebrating Podcast Milestone

02:39 Strategies for Cross-Selling and Upselling

10:08 Email Structure and Flow for Cross-Selling

16:25 SMS Flow Structure for Cross-Selling

17:43 Developing a Cross-Sell and Upsell Content Calendar

35:16 Practical Examples of Seasonal Bundles

39:22 Measuring Success Beyond AOV

43:43 Conclusion and Next Steps

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

The future of customer engagement is here—are you ready to keep up? As the modern commerce experience evolves, brands that master omnichannel marketing will dominate. In this episode of Send It, Jimmy Kim and Chase Dimond sit down with Rytis Lauris, Co-founder and CEO of Omnisend, to explore the next frontier of customer connections. From maximizing automation effectiveness to seamlessly integrating email and SMS, Rytis shares what it takes to stay ahead in retention marketing.

You’ll learn the biggest pitfalls in automated campaigns and how to avoid them, the latest trends in marketing automation, and how to leverage AI for smarter, more personalized communication.

EP 19: Email, SMS, and Beyond: Rytis Lauris on the Future of Customer Engagement

Here's what we're diving into:

Why visual appeal is crucial for high-ticket online sales.

The real story behind Omnisend's “customer-funded”/bootstrapped success.

How to combine email, SMS, and automation to boost conversions by 47%.

The secret to avoiding common automation pitfalls.

What’s next for Omnisend—including new features and AI integrations.

Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eem

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/

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02:24 Podcast Introduction and Guest Welcome

05:12 The Founding Story of Omnisend

11:04 The Evolution of Marketing Automation

19:16 The Role of SMS in Marketing

22:16 Omnichannel Marketing Strategies

30:07 Common Pitfalls in Automated Campaigns

31:34 Maximizing Automation Effectiveness

33:37 Testing Strategies for Email and SMS Campaigns

37:53 Navigating Privacy Regulations

44:00 Omnisend Customer Success Stories

47:25 Overcoming the Learning Curve with New ESPs

51:16 Upcoming Features and Solutions at Omnisend

54:16 Advice for Founders and Final Thoughts

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Want to make your email and SMS marketing work while you sleep?

In this episode of Send It, Jimmy Kim and Chase Dimond break down the power of behavioral triggers—automated messages that reach customers at the perfect moment. Whether it’s abandoned cart reminders, price drop alerts, or personalized re-engagement flows, these automations can drive revenue on autopilot and the two hosts will walk you through the exact strategy for each one.

Tune in to learn how to set up, optimize, and refine your email & SMS automations for better conversions, higher engagement, and a seamless customer experience.

EP 18: Automate Perfectly Timed Emails & SMS with Behavioral Triggers

Here's what we're diving into:

• Why behavioral triggers are essential for retention marketing
• Key automation flows every brand should have
• How to optimize automations for better engagement & revenue
• The importance of reviewing and tweaking flows every 30 days
• Real-world examples of high-performing automation strategies

Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eem

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/

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02:58 Defining Behavioral Triggers

05:27 Welcome Series for Non-Buyers

07:28 Abandoned Cart Strategies

09:02 Abandoned Checkout Strategies

12:24 Browse Abandonment Tactics

13:46 Welcome Series for New Customers

16:08 Price Drop Notifications

18:27 Out of Stock Notifications

22:16 Date-Based Triggers

24:14 Order Confirmation and Shipping Follow-Up

25:50 Re-Engagement and Sunset Flows

27:14 Reviewing and Optimizing Automations

28:52 Certification Program Announcement

30:05 Final Tips and Advice

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

What worked in 2024, won’t in 2025. With evolving privacy regulations, new laws and fast-changing consumer behavior, this new year has already brought on new challenges. But Jimmy Kim & Chase Dimond did the digging so you don’t have to and they’re about to break it all down.

In this episode, the two hosts lay out their full 2025 playbook including the state of email marketing, non-traditional metrics that actually matter, deliverability mastery, audience management and insights for strategic planning. Plus, they’re busting the biggest email marketing myths so you can build and execute your strategy with clarity.

EP 17: The 2025 Email Playbook: Tactics Myths and Insights for Success

Here's what we're diving into:

Current State of Email Marketing

Audience Management - Going beyond batch and blast

Deliverability Mastery - A required skill of a modern email marketer

Strategic Playbook Planning for 2025

Metrics beyond Click and Open - RPS, CTOR, UTA, CTC, OTC

Your top 10 email marketing action items for 2025

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03:35 Agenda for the 2025 Playbook

04:29 Current State of Email Marketing

08:34 Audience Management: No Longer Optional

08:47 Email Marketing Myths

12:25 Segmentation Strategies

22:19 Deliverability Mastery

34:38 Frequency and Volume Control in Email Marketing

35:38 The Importance of Sunset Policies

37:36 Strategic Planning for Email Marketing

40:03 Leveraging Inventory for Campaign Planning

47:34 Advanced Metrics for Email Marketing

56:31 Top 10 Action Items for 20250

1:04:04 Wrapping Up and Announcements

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Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eem

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Where do you draw the line between effective strategy and unethical tactics?

In this episode of Send It, Jimmy Kim and Chase Dimond tackle the fine balance between aggressive marketing and customer respect. From misleading subject lines to intrusive personalization and legal landmines like CAN-SPAM violations, they break down the dark side of retention marketing and why cutting corners can backfire. If you've ever questioned whether your email and SMS tactics are pushing too hard, this one's for you.

But it’s not all doom and gloom—we’re also sharing the blueprint for ethical, high-converting retention strategies that keep customers engaged without resorting to manipulation. Learn how transparency, value-driven content, and list hygiene can drive long-term success while protecting your brand’s reputation.

EP 16: Ethical Retention Marketing: Balancing Tactics with Customer Respect

Here's what we're diving into:

The fine line between transparency vs. manipulation in retention marketing

How shady tactics (misleading subject lines, fake sender names) violate CAN-SPAM

Why ethical marketing leads to higher customer lifetime value

Best practices for compliance and list hygiene

Real examples of brands that got it right—and wrong

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00:00 Introduction to Ethical Marketing

02:06 Ethical Retention Marketing Overview

05:07 Balancing Aggressive Tactics with Respect

13:06 Illegal Email Marketing Tactics

16:39 Understanding Unsubscribes and Can-Spam Rules

21:08 Best Practices for Compliance and Trust

29:43 Key Takeaways and Ethical Marketing

31:38 Conclusion and Next Steps

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Thank you our friends at Omnisend for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app.

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

_____

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Ready to find out what really makes a CTA click?

In this episode of 'Send It', Jimmy Kim and Chase Dimond dissect the anatomy of an irresistible CTA in email and SMS marketing. Covering placement, clarity, urgency and design—the duo provides actionable tips and best practices for creating high-converting CTAs and discuss the psychology behind what makes them so effective.

The two hosts also cover how personalization and audience management should play a role in crafting CTAs and share insights on the key ways to drive action in email and SMS marketing.

EP15: Mastering CTAs in Email & SMS Marketing | Effective Retention Marketing Techniques

Here's what we're diving into:

What actually makes a great CTA?

Uncovering the psychology behind effective CTAs

CTA tips for personalization and audience management

Dissecting the anatomy of a CTA: Email marketing

Dissecting the anatomy of a CTA: SMS marketing

CTA Best practices and pitfalls to avoid

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02:15 Introduction to the Podcast

02:26 Importance of a Great CTA0

3:58 Key Elements of Effective CTAs

6:15 Key Ways to Drive Action in Email

15:45 Key Ways to Drive Action in SMS

23:47 CTA Best Practices and Common Pitfalls

28:34 Final Tips and Wrap-Up

______

Thank you our friends at Omnisend for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

From customer support and integrations to features and ease of use—there’s a lot to consider when it comes to picking the right email tool for your eCommerce business. That’s why in this episode of “Send It!”, Jimmy and Chase delve into the critical factors to consider when choosing an email service provider (ESP). They unpack their top 10+ key elements that should help drive your decision-making process.

Plus, the two hosts break down the strengths and weaknesses of eCommerce ESPs, touching on key aspects like integrations, deliverability, and automation features, essential for optimizing your retention marketing strategy. The duo also explores the importance of matching your ESP choice to your business size and needs, offering tactical advice to help you make an informed decision.

EP14: ESP's Ranked A Comprehensive Guide to Choose The Right Tool

Here's what we're diving into:

- 10+ Key factors to consider when choosing an ESP

- Should pricing drive your decision?

- Breakdown of Entry-level, Mid-market, and Enterprise tools

- Why it’s crucial to match your ESP to your business size

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00:00 Understanding the Importance of Customer Support

00:22 Discussing Apple's New iOS 18 Features

01:00 Introduction to the Podcast

01:58 10+ Key Factors in Selecting an ESP

31:58 Entry-Level Email Marketing Tools

38:50 Mid-Market Email Marketing Tools

48:01 Enterprise Email Marketing Tools

52:02 Choosing the Right Tool for Your Business

53:23 Conclusion and Next Steps

______

Thank you our friends at Omnisend for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!