From customer support and integrations to features and ease of use—there’s a lot to consider when it comes to picking the right email tool for your eCommerce business. That’s why in this episode of “Send It!”, Jimmy and Chase delve into the critical factors to consider when choosing an email service provider (ESP). They unpack their top 10+ key elements that should help drive your decision-making process.

Plus, the two hosts break down the strengths and weaknesses of eCommerce ESPs, touching on key aspects like integrations, deliverability, and automation features, essential for optimizing your retention marketing strategy. The duo also explores the importance of matching your ESP choice to your business size and needs, offering tactical advice to help you make an informed decision.

EP14: ESP's Ranked A Comprehensive Guide to Choose The Right Tool

Here's what we're diving into:

- 10+ Key factors to consider when choosing an ESP

- Should pricing drive your decision?

- Breakdown of Entry-level, Mid-market, and Enterprise tools

- Why it’s crucial to match your ESP to your business size

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00:00 Understanding the Importance of Customer Support

00:22 Discussing Apple's New iOS 18 Features

01:00 Introduction to the Podcast

01:58 10+ Key Factors in Selecting an ESP

31:58 Entry-Level Email Marketing Tools

38:50 Mid-Market Email Marketing Tools

48:01 Enterprise Email Marketing Tools

52:02 Choosing the Right Tool for Your Business

53:23 Conclusion and Next Steps

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Thank you our friends at Omnisend for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Follow Chase Dimond at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!