Send It!

Who should you hire next? How do you avoid a bloated team? And what tools actually scale?

This episode breaks down the building blocks of a high-performing email and SMS marketing team—from your first specialist to enterprise-level org charts.

Whether you're a solo operator or managing a growing retention crew, Jimmy and Chase lay out the roles, workflows, and tech stack that fuel long-term growth. We’ll cover specialized organization chart, break down every type of role to consider, and why your processes matter just as much as your people.

EP 33: Scaling Your Email & SMS Team: Roles, Tools, and Workflows for Growth

Here's what we're diving into:

- The five phases of team growth: solo → small → enterprise

- Which roles to hire (and when): strategist, specialist, copywriter, analyst, and more

- How to structure your workflows for campaigns, flows, and QA

- What tech stack you actually need to scale

- When to keep it in-house vs. hire an agency

- Common mistakes (and how to dodge them)

Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Raleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit

Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit

______

00:00 Welcome to The Show

04:12 Evolution of Team Roles

06:47 Specialized Roles and Team Expansion

15:34 Specialized Org Structure

18:32 The Email & SMS Manager & Specialist

27:12 The Copywriter

31:08 The Designer / Developer

34:22 The Data Analyst

36:57 The Automation Specialist

40:33 The CRM Developer

42:48 The List Management Specialist

45:57 The Customer Journey Strategists

47:34 The Compliance and Deliverability Specialists

53:08 Technology for Effective Teams

01:00:26 Campaign Planning and Execution

01:03:02 Working with Email Marketing Agencies

01:04:17 Common Signs to Expand Your Team

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Most marketers obsess over what to send. But the smartest ones ask when.

Because the same email at the wrong time? That’s not just bad luck—it’s lost revenue.

In this week’s episode of Send It!, Jimmy and Chase dive into the overlooked power of timing in your email and SMS strategy. From send-day spikes to hour-by-hour heatmaps, we’re unpacking how to find your list’s prime time—and why timing alone could make a massive 30% difference in your revenue.

You’ll get real brand stories, data-backed tips, and a practical playbook to test, optimize, and win more clicks (and cash) just by shifting your send time. If you’re not looking at the clock, you’re leaving money on the table.

EP 32: The Science of Send Time: When —and How Often—to Hit Send

Here's what we're diving into:

- How to audit your last 90 days by send hour

- Campaign vs. flow timing—what actually matters

- SMS send-time rules (and what to avoid)

- Segmenting by time zone and content type

- Running simple send-time A/B tests

- The 5-step send-time playbook

Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Raleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit

Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit

______

02:38 Impact of Timing on Revenue

9:14 Optimizing Send Times for Email

14:23 Optimizing Send Times for SMS

20:31 Common Marketing Mistakes

22:49 Importance of Timing in Marketing

24:28 Segmenting by Time Zone

27:47 Event Timing Strategies

29:40 Testing and Analyzing Send Times

33:50 Action Plan for Optimizing Send Times

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Live from Commerce Roundtable Miami — Jimmy Kim, Chase Dimond, and Omnisend’s Rytis Lauris sit down to unpack the state of retention marketing in 2025. This is more than a recap. It’s a tactical breakdown of what’s actually working in email, SMS, and push right now — backed by billions of data points from over 125,000 brands.

They cover the biggest shifts in the industry, from AI-powered subject lines and click-through strategies to the rise of push notifications and underutilized automations. If you’re looking for smarter ways to retain customers, optimize flows, and drive more revenue without over-sending — this is your roadmap.

EP 31: 2025 Email & SMS So Far - Data and Insights

Here's what we're diving into:

- Why subject lines are the biggest driver of click performance (and how AI can help

- The current state of open, click, and conversion rates in email + SMS

- Where brands are leaving money on the table with automation (hint: it’s not just abandoned carts)

- Why push notifications are the most underused, highest-ROI channel right now

- The 2 automations Chase and Rytis swear by — and how to set them up

- How to think about segmentation, privacy changes, and subscriber freshness in 2025

Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Raleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit

Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit

______

00:00 Introduction to Email Marketing Strategies

03:54 Current State of Email Marketing in 2025

06:07 Impact of Privacy Changes on Email Marketing

08:27 Analyzing Email Marketing Data

14:25 The Power of SMS Marketing

16:48 Maximizing Push Notifications

23:25 Optimizing Automation for Better Results

28:04 Best Practices for SMS Automation and Campaigns

31:13 Key Automations Your Brand Should Implement

34:31 Industry and Country-Specific Data Insights

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

What if you could stop blasting your whole list and start predicting exactly who is ready to buy, what message will convert them, and when to hit send?

In this episode of Send It!, we’re joined by Nathan Snell—$6.9B IPO founder and CEO of Raleon—to break down how AI is reinventing email and SMS segmentation. He explains how AI digests raw customer data to build high-performing segments, replaces outdated RFM scores with predictive models, and identifies VIPs before they churn (or ghosters before you waste another discount).

EP 30: The Power of AI Segmentation: Reduce Churn & Skyrocket in Email & SMS Marketing

Here's what we're diving into:

- The difference between human-led vs machine-led RFM scores

- How to separate hot leads from time-wasters

- Identifying high-value customers before they churn

- Raleon’s new “Vibe Marketing” feature that mimics your brand tone

- What AI can’t automate—and where humans still need to step in

- A realistic Day 1 to Day 30 roadmap for brands without data teams

Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Raleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit

Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit

______

00:00 Introduction and Challenges in eCommerce Marketing

02:28 Guest Introduction: Nathan Snell

07:38 The Role of AI in eCommerce Marketing

10:50 Community Invitation and Benefits

11:59 Advanced AI Segmentation Techniques

16:30 The Value of VIP Segments and Customer Retention

19:23 Focusing on Non-Purchasers and Prospects

23:35 Exploring Discount Strategies

26:10 Introduction to Vibe Marketing

30:14 AI's Role in Marketing

36:48 The Future of AI in Marketing

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Welcome emails don’t just get higher open rates—they drive 9–11x more revenue than your average newsletter.

In this episode of Send It!, Jimmy Kim and Chase Dimond go deep on one of the most important automations in your retention arsenal—the welcome flow. They’ll walk through a proven 4-email, 2-SMS cadence that actually converts, plus real-world brand examples, timing strategies, and segmentation tricks that boost lifetime value from the very first touch.

You'll also learn why welcome flows support acquisition, not retention—and how to clean up your attribution for better decision-making (and CFO-friendly metrics).

EP 29: Welcome Series Mastery: Go Beyond the Basics for Lasting Engagement

Here's what we're diving into:

- The ideal structure of a high-performing welcome series (4 emails, 2 SMS)

- Why welcome flows = acquisition, not retention

- Best send times, messaging, and urgency tactics for each touchpoint

- How to personalize early emails using first-party data and quizzes

- SMS strategies that work with your emails—not as a copy/paste

- Benchmarks to aim for (open rates, click-throughs, purchase rates)

- A/B test ideas to boost early conversions

Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Raleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit

Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit

______

00:00 Introduction to Retention Strategies

02:07 Importance of Welcome Flows

05:05 Email & SMS One: The Immediate Welcome

10:56 Email Two: Building Credibility

13:33 Email Three: Creating Urgency

16:08 Email Four and Beyond: Evergreen Value

22:39 SMS Integration Strategies

26:37 Personalization Wins

29:37 AI-Powered Retention Marketing

30:42 Expected Metrics and Benchmarks

37:13 Rapid Fire Final Thoughts

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

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Follow Chase Dimond at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

An old email list can either be a goldmine... or a deliverability disaster. Here’s how to revive it the right way—without wrecking your sender reputation.

In this episode of Send It!, Jimmy Kim and Chase Dimond dive deep into the art (and science) of list reactivation. Whether you’ve got 6-month-old inactives or 5-year "ancient" leads, they break down exactly how to segment, re-engage, and carefully approach dormant subscribers without blowing up your sender reputation.

From compliance pitfalls to re-permission flows to quick wins you can launch today—this is your guide for turning forgotten contacts into found revenue.

EP 28: List Reactivation Playbook: How to Approach Aged Email & SMS Leads

Here's what we're diving into:

- Why aged leads are worth the effort (and when they're not)

- How to segment dormant subscribers by timeline (3 months, 6 months, 2+ years)

- Re-engagement campaign ideas that actually work

- Multi-email sequencing for higher reactivation rates

- Protecting your domain reputation during list warmups

- Compliance rules you can’t afford to ignore (GDPR, CASL, CAN-SPAM)

- How to decide when it’s time to sunset unresponsive contacts

- Quick win vs. long-term nurture strategies to maximize ROI

Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Raleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit

Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit

______

04:58 Segmenting Your Email List

05:47 Reactivating 3-6 Mo. Dormant Subscribers

08:01 Reactivating 6-12 Mo. Lapsed Leads

10:03 Reactivating 1-2 Year Almost Lost Leads

13:44 Reactivating 2-5+ Year Ancient Contacts

17:18 Re-engagement Campaign Tactics

26:52 Building a Re-engagement Email Series

29:11 Protecting Your Domain and IP Reputation

33:18 Metrics, Compliance and Legal Considerations

39:17 Recommended Tools for List Activation

41:18 Quick Wins and Long-term Nurture Strategies

42:48 Hypothetical Scenario: Re-engaging Inactive Subscribers

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Most brands go quiet after peak season—and that’s where they lose momentum.

In this episode of Send It!, Jimmy Kim and Chase Dimond unpack real-world strategies to keep your emails converting and your customers engaged no matter what month it is—from post-holiday slumps to summer slowdowns.

From monthly gift guides and upsells to flash sales, goal-oriented campaigns, loyalty perks, and how to personalize it all through segmentation, behavior, and purchase data—this is your playbook for staying relevant 24/7/365.

EP 27: Year Round Retention: Off-Season Strategies to Keep Customers Engaged and Buying

Here's what we're diving into:

- Why most brands fumble the off-season—and how to fix it

- Actionable tips to reignite interest throughout the calendar

- Campaign ideas tied to life moments, niche holidays, and goals

- Key strategies to maintain engagement (upsells, cross sells, loyalty, & more)

- Off-season content ideas: behind-the-scenes, customer stories, contests

- How to implement these ideas with segmentation, automation, and personalization

- Key metrics to track off-season campaign performance

Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Raleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit

Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit

______

02:47 Google's New Email Feature

04:33 Seasonal Campaign Tactics

15:21 Maintaining Engagement Post-Peak Season

28:47 Implementing Strategies on Email and SMS Platforms

39:16 Summary and Key Takeaways

42:53 Conclusion and Next Episode Preview

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

In this episode of Send It!, Jimmy and Chase sit down with Sarah Levinger, founder of Tether, to unpack how psychology drives performance in email and SMS marketing.

Sarah is known for helping brands decode why people buy—and today she’s sharing practical frameworks, emotional triggers, and real-world tactics to make your campaigns hit harder (without crossing the ethical line). Whether you’re crafting a subject line or building a full retention strategy, this one’s packed with gems.

EP 26: Emotional Marketing in Email & SMS: Tapping Into Psychological Triggers with Sarah Levinger

Here's what we're diving into:

- What emotional marketing really is—and why it beats pure logic

- Using NLP and Core Identity Mapping to shape messaging

- Real examples of emotional hooks in subject lines, body copy, and CTAs

- The most common emotional triggers in ecom (and how to find yours)

- Balancing persuasion with trust: how to stay ethical and authentic

- Long-term strategy tips for integrating psychology across the customer journey

- Lightning round: Sarah’s top tools, biggest misconceptions, and favorite triggers

Thank you our friends at Omnisend, Nacelle and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://eemtrk.com/sendit-nacelle

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit

Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit

______

00:00 Understanding Audience Segmentation

02:45 Meet Sarah Levenger: The Emotional Marketing Expert

08:33 The Power of Emotional Marketing

14:06 Psychological Frameworks in Marketing

21:36 Testing and Validating Emotional Triggers

23:44 Crafting Effective Subject Lines

26:30 Marketing Trends and Their Evolution

26:54 Ethical Considerations in Marketing

29:22 Leveraging AI for Personalization

31:51 Building a Brand's Emotional DNA

36:57 Actionable Tips for Emotional Marketing

39:04 Long-Term Strategies for Emotional Marketing

41:41 Lightning Round: Insights and Tools

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Email deliverability isn’t just a buzzword—it’s the backbone of every successful retention strategy. In this episode of Send It, Jimmy Kim and Chase Dimond take you behind the scenes of their recent “Retention Reimagined” webinar, giving you an unfiltered, tactical breakdown of what deliverability actually means in 2025. If you’ve ever wondered why your emails land in spam, how Gmail decides your fate, or what “reputation resets” are—this is the episode to bookmark.

From real-time scoring mechanics to seed testing strategies and the impact of content structure on inbox placement, this masterclass is packed with actionable advice. Stay till the end for 10 tips that will reshape how you send in 2025—and some candid Q&A you won’t want to miss.

EP 25: 2025 Email Deliverability Masterclass - How Email is ACTUALLY delivered

Here's what we're diving into:

- How inbox placement actually works (hint: it’s not your ESP’s fault)

- Real-time scoring: how Gmail evaluates your emails- How to run a seed test like a pro

- What Google Postmaster and Yahoo Sender Hub tell you

- 10 tactical deliverability tips for 2025

- How to handle dark mode, spam words, and content engagement

Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/email-sendit-nacelle

Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://eemtrk.com/sendit-nacelle

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/

Join our community of 320+ Retention marketers! https://ecomemailcertified.com/join-community

______

00:42 Welcome to the Show

05:29 The Importance of Deliverability

12:09 How Deliverability Actually Works

18:38 Promotional vs. Spam Folders

23:37 Improving Your Deliverability

29:30 Importance of Good Content in Emails

29:39 10 Quick Tips for Better Email Delivery

31:36 Fast Fire Tips for Email Success

35:55 Best Practices for 2025

44:50 Q&A Session

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Apple's latest privacy updates—Mail Privacy Protection (MPP), Link Tracking Protection, and ongoing iOS 18 changes—are making it harder than ever for eCommerce marketers to track email and SMS performance. Open rates are unreliable, link parameters are being stripped, and App Tracking Transparency (ATT) is limiting data visibility. So, what now?

In this episode, we break down what these changes actually mean, share real-world brand insights, and lay out a step-by-step strategy for navigating this new era of retention marketing. If you've noticed inflated open rates, misattributed clicks, or challenges in SMS tracking, this one's for you.

EP 24: Navigating iOS and Privacy Changes: Email & SMS Marketing in a New Era

Here's what we're diving into:

- How Mail Privacy Protection (MPP) inflates open rates & skews data

- The impact of Link Tracking Protection on email & SMS attribution

- Why ATT is still a major hurdle for retargeting & cross-channel marketing

- The rise of first-party & zero-party data (and how to collect it)

- What KPIs actually matter now (hint: clicks & revenue over opens)

- Tech solutions & workarounds to maintain accurate tracking

- Expert insights on the future of email & SMS in a privacy-first world

Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://go.nacelle.com/get-started?utm_source=ecomemailmarketer&utm_medium=linkedin&utm_campaign=product_launch&utm_id=npr_li_202504

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/

Join our community of 320+ Retention marketers! https://ecomemailcertified.com/join-community

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02:34 Deep Dive into iOS Privacy Changes

08:18 Impact on Email Marketing Metrics

14:06 Impact on SMS Marketing

16:35 Technical Deep Dive: MPP and Link Tracking

19:20 Adapting to Privacy Changes

25:51 Future Outlook and Predictions

27:49 Conclusion and Final Thoughts

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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!