Send It!

Didn’t plan your BFCM campaigns yet? You’re not alone (and it’s not too late).

In this episode, Jimmy Kim and Chase Dimond walk you through a flexible, week-by-week playbook for Black Friday and Cyber Monday that any ecommerce brand can execute… fast.

They break down how to start strong, end smarter, and turn Q4 buyers into long-term customers using email and SMS. From offer strategy to channel orchestration, this episode is packed with tactical advice for brands who want to finish the year profitably without burning out their list.

EP 53: It’s Not Too Late: Your 2025 Black Friday & Cyber Monday Email + SMS Playbook

Here's what we're diving into:

- How to choose your BFCM launch lane: Early Bird, Core Week, or Late Burst

- 4 proven offer types that drive margin, not just clicks

- The 3-step pre-launch flow to warm your list before Black Friday

- How to plan your “encore” for post-sale revenue lift

- Why Cyber Monday should be your retention moment, not a rerun

- Best timing for email + SMS and how to orchestrate both together

Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

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00:00 Welcome to The Show

01:36 Introduction to the Black Friday Cyber Monday Playbook

03:06 Mindset Shift: BFCM as a Season

03:59 Flexible Start Framework for BFCM

06:31 Offer Archetypes and Strategies

15:13 The Role of Email and SMS in BFCM

18:59 Aligning BFCM with Business Goals

20:19 Final Thoughts and Recap

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

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https://www.instagram.com/yojimmykim/

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Follow Chase Dimond at:

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https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

What’s really happening in email, SMS, and push marketing this year?

In this data-packed episode, Rytis Lauris (CEO & Co-Founder, Omnisend) joins Jimmy Kim and Chase Dimond to break down performance insights from over 150,000 ecommerce brands - covering 41 billion emails, 694 million SMS, and 869 million push notifications.

They dig into the numbers shaping 2025: open and click trends, conversion rates, automation performance, and the rise of SMS and push as key retention channels. Whether you’re planning your Q4 strategy or want to understand how automation is driving disproportionate revenue, this session gives you the clarity and tactical takeaways you need.

EP 52: 2025 Email & SMS So Far: Data & Insights with Omnisend

Here's what we're diving into:

- Why open rates are falling in automations but rising in campaigns

- What the latest data says about click-throughs, AOV, and unsubscribe trends

- How automations drive 37% of orders while making up just 2% of sends

- The new SMS benchmarks - and why it’s outperforming during high-urgency moments

- Why push notifications are the most underused (and profitable) free channel in ecommerce

Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

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00:00 Welcome to The Show

03:10 Data Insights and Analysis

04:56 Email and SMS Marketing Trends

09:07 Click Rates and Unsubscribe Trends

14:04 Average Order Value and Conversion Rates

19:39 Increasing Automation in Marketing

21:43 Email Click-to-Conversion Rates

23:56 The Rise of SMS Marketing

32:16 Push Notifications: The Overlooked Channel

37:13 Final Thoughts and Q4 Strategies

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

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Follow Chase Dimond at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Apple’s iOS 26 update just changed the game for retention marketers. With link tracking stripped, device signals scrambled, inflated open rates, and SMS promos getting buried in “Unknown Senders,” the old email and SMS playbooks won’t cut it anymore.

In this episode, Jimmy Kim and Chase Dimond unpack exactly what’s different, why it matters, and how ecommerce brands can adapt ahead of Black Friday and Cyber Monday. They break down what these changes mean for attribution, campaign visibility, and KPIs. Plus, they share the tactical fixes you can implement now to keep your flows performing.

EP 51: iOS 26 Explained: What Apple’s New Update Means for Email & SMS Marketers

Here's what we're diving into:

- iOS 26 changes: link tracking protection, fingerprinting defenses, noisy open rates, SMS filtering

- How attribution breaks (and how to fix it with server-side tracking + incrementality tests)

- Becoming a “known sender” on SMS: two-tap opt-ins, first-message replies, vCard saves

- KPI shifts: stop celebrating opens; track RPR/RPS, replies, and 30–90 day lift

- Lifecycle plays that still work: welcome, abandoned cart, back-in-stock, VIP promos

Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

______

00:00 Welcome to The Show

03:11 Deep Dive into iOS 26 Changes

05:55 Link Tracking Protection Explained

08:53 Device Fingerprinting Defenses

09:35 Email Engagement Distortion

10:52 SMS Filtering and Placement

14:00 Impacts and Future Strategies

16:50 Strategies for Retention Marketers

26:23 Multi-Channel Marketing Insights

27:43 Final Thoughts and Recommendations

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

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Follow Chase Dimond at:

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https://www.linkedin.com/in/chasedimond/

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

The average shopper gets 121+ emails a day… and during peak seasons like Black Friday, it can feel like 200+.

Most brands try to compete by sending even more emails, which just adds to the clutter. The smartest marketers take the opposite approach. In this episode of Send It!, Jimmy Kim and Chase Dimond break down how to cut through inbox chaos with smarter timing, distinctive creative, and emails that people actually want to open.

EP 50: Overcoming Inbox Overload: Stand Out Strategies for Competitive Markets in eCommerce

Here's what we're diving into:

- Use off-peak send times and behavioral data to beat inbox congestion

- Design standout creative that breaks “banner blindness”

- Lead with value-first content that customers look forward to

- Personalize beyond the first name with lifecycle and behavior-driven tactics

- Build exclusivity and community that transforms your list into a membership

Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

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00:00 Welcome to The Show

03:45 Strategic Timing and Send Optimization

09:13 Creative Differentiation in Email Marketing

16:53 Leading with Value and Educational Content

23:12 The Power of Educational Emails

24:32 Advanced Personalization Strategies

33:13 Creating Exclusive Community Experiences

37:54 Final Thoughts and Key Takeaways

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

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https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

How do you go from writing subject lines to running one of the fastest-growing retention agencies in ecommerce? In this episode of Send It!, Jimmy Kim and Chase Dimond sit down with Eric Rausch, co-founder of New Standard, the retention agency behind brands like AG1, New Era, Rugable, Caraway, Bylt, and more.

Eric shares his journey from starting as an in-house email marketer to building an agency that helps scale household names. He opens up about the realities of agency life (the good, the bad, and the late-night Black Friday calls) and what it really takes to succeed in retention marketing today.

EP 49: From Email Marketer to Retention Agency Co-Founder feat. Eric Rausch

Here's what we're diving into:

- How Eric went from brand-side email marketer to agency founder

- The mindset shift needed to scale from KPIs to strategy

- What separates senior retention talent from entry-level marketers

- Top KPIs his team tracks: first-time purchase rate, repeat rate, subscription churn, and revenue growth

- Hard truths about agency life (and why it’s not for everyone)

- Black Friday + Q5 retention strategies that actually move the needle

- Why direct mail and app pushes are underrated weapons in Q4

Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

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00:00 Welcome to The Show

02:13 Guest Introduction: Eric Rausch

03:20 Eric's Journey in Email Marketing

06:56 Building a Successful Retention Agency

10:46 Key Performance Indicators (KPIs)

14:02 Black Friday/Cyber Monday Strategies

16:45 Advice for Aspiring Agency Owners

24:43 Understanding Your Ideal Client Profile (ICP)

25:37 The Realities of Starting an Agency

27:14 Preparing for Black Friday and Cyber Monday

37:37 Exploring Alternative Channels for Black Friday

40:00 Conclusion and Social Media Plugs

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

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https://www.tiktok.com/@chasehunterdimond

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Most brands still treat email and SMS like broadcast tools. They send promotions, track clicks, and hope for the best. But the smartest operators are shifting to conversational commerce, where every message invites a response, every reply provides insight, and every interaction strengthens the customer relationship.

In this episode of Send It!, Jimmy Kim and Chase Dimond share the frameworks top ecommerce brands are using to transform email and SMS into high-performing, two-way channels. From reply-driven email campaigns to consultative SMS flows and integrated customer service, they break down how to build conversations that lead to higher engagement, more conversions, and stronger retention.

EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels

Here's what we're diving into:

- Reply-driven emails that spark genuine customer dialogue and insights

- SMS flows that drive engagement and sales through natural back-and-forth

- Integrating customer service directly into email and SMS

- Using conversational feedback loops to build community and loyalty

- Turning consultative conversations into higher conversions and repeat purchases

Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25

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00:00 Introduction to Conversational Commerce

03:40 Strategy 1: Reply-Driven Email Campaigns

09:46 Strategy 2: Building SMS Conversational Flows

17:10 Strategy 3: Integrating Customer Support into Email and SMS

23:43 Strategy 4: Building Relationships Through Support

24:54 Strategy 5: Collecting Feedback and Building Community

30:47 Strategy 6: Optimizing Sales Conversations

38:46 Summary and Key Takeaways

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

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Follow Chase Dimond at:

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https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Your email and SMS subscribers are more than just an audience, they’re your biggest growth lever. In this episode of the Send It! podcast, Jimmy Kim and Chase Dimond unpack how to build referral and rewards programs that transform satisfied customers into powerful brand advocates.

Referred customers are some of the most valuable you can acquire. They typically have 25% higher lifetime value, churn 18% less often, and cost five times less to bring in compared to paid advertising. Yet despite the clear upside, most ecommerce brands fail to take advantage of referrals because their programs are either too complex or not properly integrated into their retention channels.

EP 47: Building a Referral and Rewards Program: Turning Subscribers into Advocates

Here's what we're diving into:

- How to structure referral programs with dual-sided incentives that drive participation

- The economics behind sustainable rewards that don’t kill your margins

- Ways to integrate your referral program into email + SMS campaigns for higher awareness

- Social sharing tactics that create advocacy and authentic social proof

- Tracking, attribution, and optimization tips to measure ROI and improve performance

- Community-building strategies that turn customers into long-term ambassadorsThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25

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00:00 Welcome to The Show

03:24 Building Effective Referral and Rewards Programs

05:33 Designing a Core Structure for Referral Programs

09:58 Integrating Referral Programs with Email and SMS Marketing

16:38 Amplifying Referral Programs Through Social Sharing

24:02 Tracking Referral Program Performance

27:44 Optimizing Referral Programs

29:43 Building Community Around Referral Programs

37:04 Key Takeaways and Conclusion

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

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https://www.instagram.com/yojimmykim/

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Follow Chase Dimond at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Unsubscribes and spam complaints are the silent killers of email marketing. While most brands focus on open rates and revenue, ignoring these “dark side” metrics can wreck your sender reputation and deliverability at scale.

In this episode of Send It, Jimmy Kim and Chase Dimond break down five proven strategies to reduce unsubscribes and complaints, including:

✅ Optimizing email frequency and timing

✅ Smarter segmentation and content relevance

✅ Setting clear expectations during onboarding

✅ Proactive list hygiene and re-engagement

✅ Preventing spam complaints before they spiral

You’ll also hear real benchmarks, examples from ecommerce brands, and actionable tactics you can apply today to protect your inbox placement and keep your subscribers engaged.

EP 46: The Dark Side of Email Marketing: Minimizing Unsubscribes & Complaints at Scale

Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25

______

00:00 Welcome to The Show

03:33 First Strategy: Frequency and Timing

08:46 Second Strategy: Content Relevance and Segmentation

15:47 Third Strategy: Expectation Management and Onboarding

22:13 Fourth Strategy: Proactive List Hygiene

29:22 Fifth Strategy: Managing Spam Complaints and Deliverability Protection

37:00 Final Thoughts and Key Takeaways

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Think you need expensive platforms and six-figure marketing stacks to compete with bigger brands? Think again.

In this episode of Send It!, Jimmy Kim and Chase Dimond reveal five proven retention marketing hacks that cost almost nothing to implement but deliver massive results.

From manual personalization that outperforms AI to creative segmentation using data you already have, these strategies prove that creativity and genuine customer care beat expensive technology every time. Whether you're a startup with a shoestring budget or an established company looking for quick wins, these tactics can be implemented in a single afternoon using tools you already own.

EP 45: Low Budget, High Impact Retention Marketing Hacks

Here's what we're diving into:

- Manual Personalization & Human Touches: Hand-written notes and personal messages that create 73% higher lifetime value

- Creative Segmentation with Existing Data: Smart customer segments using basic email platforms (67% higher engagement)

- User-Generated Content Systems: Free social proof collection that increases repeat purchases by 52%

- Simple Gamification Without Platforms: Milestone celebrations using basic tools (34% higher customer lifetime value)

- Strategic Email Reply Campaigns: Two-way communication that creates 3x more referrals and builds real relationships

Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25

______

00:00 Welcome to The Show

03:21 Hack 1: Manual Personalization and Human Touches

09:15 Hack 2: Creative Segmentation Strategies

15:27 Hack 3: Leveraging User-Generated Content (UGC)

21:56 Hack 4: Gamification and Milestone Celebrations

26:13 Hack 5: Reply and Response Campaigns for Personal Connection

32:48 Key Takeaways and Final Thoughts

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

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https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

The retention tactics that got your eCommerce brand from zero to $1 million won't take you from $10 million to $50 million - and trying to force them will create bottlenecks that kill your growth.

In this episode of Send It!, Jimmy Kim and Chase Dimond reveal why most successful brands hit retention plateaus and break down the five critical areas where your email and SMS strategies must fundamentally evolve as you scale. From transitioning founder-led personal touches to building enterprise-level systems, they provide specific frameworks for making these changes without losing the authenticity and connection that made you successful in the first place.

EP 44: Email & SMS Evolution: Adapting Strategy as Your Brand Scales

Here's what we're diving into:

- From Founder-Led to Systems-Driven: Scaling personal touch through documented processes and specialized teams

- Advanced Customer Lifecycle Management: Moving beyond basic segmentation to predictive behavioral targeting

- Technology Stack Evolution: Upgrading platforms and building integrated systems for enterprise automation

- Scalable Content Creation: Balancing personalized quality content with efficient production workflows

- Enterprise Measurement Systems: Implementing analytics that drive strategic decisions, not just report results

Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25

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00:00 Welcome to The Show

01:33 Introduction to Adapting Email and SMS for Scaling Brands

03:45 Systems-Driven Retention Framework

07:51 Advanced Segmentation Framework

15:17 Technology Evolution Framework

19:58 Scalable Content Framework

26:21 Enterprise Measurement Framework

28:56 Advanced Measurement Tactics

33:42 Key Takeaways and Final Thoughts

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