Send It!

In this episode of 'Send It,' hosts Jimmy Kim and Chase Dimond sit down with David Cost, the digital leader at Rainbow Shops, to explore the transformative power of mobile apps and push notifications in eCommerce. The convenient channel boasts cost-effectiveness, personalization advantages and retention-friendly use cases that have enabled Rainbow Shops to drive 20% of their revenue through their mobile app.

Tune in as the trio uncovers the benefits of push notifications, high-engagement strategies, and the importance of a unified omnichannel strategy across email, SMS and push for maximum reach with minimal costs.

EP 13: Driving Retention w/ Mobile Innovation: Mobile Apps & Push Notifications for eCom Success

Here's what we're diving into:

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00:31 Meet the Hosts and Guest

02:17 David's Background and Experience

04:00 The Importance of Mobile Apps for Retailers

13:45 The Power of Push Notifications

17:08 High Engagement Strategy at Rainbow Shops

19:40 Tech Stack and Vendor Coordination

23:29 Customer Feedback and Push Notifications

30:53 Retention and Lifetime of App Users

32:35 Conclusion and Final Thoughts

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Thank you our friends at Omnisend for sponsoring the show!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Hosts Jimmy Kim and Chase Dimond recap the standout moments from email and SMS marketing in 2024. From the most effective campaign strategies to the unexpected trends that shaped consumer behavior, they’re breaking down what worked and why. This episode also explores how AI is redefining personalization, the untapped potential of rich communication services (RCS), and how zero-party data is giving brands a competitive edge.

Tune in as they share insights on navigating new privacy regulations, the rise of conversational marketing, and real-life examples of eCommerce brands turning these trends into tangible results. Whether you're looking to sharpen your 2025 strategy or catch up on the year’s biggest shifts, this episode is packed with actionable takeaways you won’t want to miss.

Here's what we're diving into:

EP 12: The Year in Email: 2024 Recap and 10 Bold Predictions for 2025

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01:59 Welcome to Send It

02:13 Hot Off the Press: Comcast Email Changes

03:29 Year of Email 2024 Recap

15:08 The Power of Email Automations

18:35 SMS Marketing Insights

21:03 Push Notifications: The Surprising Data

22:29 Campaigns vs. Automations: The Conversion Debate

25:23 Top 10 Predictions for 2025: AI and Retention Marketing

43:20 Conclusion and Upcoming Episodes

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Thank you our friends at Omnisend and Appbrew for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences.

Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app.

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

How can mobile apps transform your eCommerce retention strategy? In this episode of Send It, Jimmy Kim and Chase Dimond chat with Founder and CEO of Appbrew.com, Abhijeet Singh, about why mobile apps are crucial for staying ahead as an eCommerce brand.

Learn how mobile apps deliver 3x higher conversion rates, drive 6x better customer lifetime value (LTV), and collect 25x more actionable customer data than websites. Plus, the trio digs into actionable strategies to boost AOV, reduce costs, and drive more revenue through mobile apps.

EP 11: Unlocking the Power of Mobile Apps for eCommerce Retention

Here's what we're diving into:

Leveraging push notifications to reduce SMS costs and boost engagement

Using generative AI to create personalized shopping experiences

How to boost AOV with saved carts and exclusive offers

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00:00 Introduction to App Conversions

02:25 The Power of Mobile Apps in eCommerce

03:19 Special Guest: Abit from Approved.com

04:00 Why Mobile Apps Outperform Websites

08:00 The Role of Data in Mobile App Success

12:01 Push Notifications and Customer Retention

18:14 Ad Spend Efficiency and ROAS with Mobile Apps

22:11 The Importance of Mobile Apps for DTC Brands

23:09 Strategies for Maximizing App Performance

25:50 Interesting Stats on Push Notifications

32:42 AI and the Future of Shopping

37:24 Advice for Brands Considering a Mobile App

39:44 Closing Remarks and Future Predictions

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Thank you our friends at Omnisend and Appbrew for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences.

Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app.

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

From Shopify’s impressive $5 billion sales performance to innovative discount strategies and founder-led marketing, hosts Jimmy Kim and Chase Dimond dive into the biggest trends and takeaways from Black Friday and Cyber Monday 2024.

Plus, the duo addresses technical challenges faced by email service providers during peak sales periods and shares a comprehensive playbook for Q5—the post-holiday shopping window. With a focus on retention marketing, this episode is packed with tips and strategies for eCommerce brands to thrive during peak sales seasons.

Here's what we're diving into:

Black Friday/Cyber Monday recap: Consumer behavior and promotional trends

Discount strategies: Cashbacks, bundles, and no-discount alternatives

Mobile shopping’s rising influence on ecommerce

Shopify’s $5 billion sales milestone and its implications

Founder-led and employee-driven marketing tactics

Q5: How to maximize post-holiday sales with strategic offers

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00:00 Introduction to Black Friday Sales

03:06 Yahoo's New Sender Hub

04:36 Black Friday and Cyber Monday Insights

13:39 The Discount Discussion

19:48 Sales Approaches in The Market

25:07 eCommerce Trends and Early Sales

26:07 Technology Challenges During Black Friday

28:34 Q5: Post-Holiday Sales Strategy

32:44 Podcast Wrap-Up and Future Episodes

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Thank you our friends at Omnisend and Appbrew for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences.

Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app.

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news!

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

EP 9: How to Turn First-Time Buyers into Repeat Customers with Email and SMS

Turn first-time buyers into repeat customers! In this episode of 'Send It,' hosts Jimmy Kim and Chase Dimond break down essential email and SMS marketing strategies to boost retention and drive repeat sales.

They dive into the power of personalized communication, loyalty programs, and segmenting your audience to deliver targeted offers that keep customers coming back. Plus, they explore the metrics that matter—like repeat purchase rates and customer lifetime value—and share tips for leveraging tools to optimize your efforts.

Here’s what we’re diving into:

Tune in now for actionable insights that will level up your retention marketing game!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/

Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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00:00 Introduction to Retention Marketing

00:46 Key Metrics for Monitoring Repeat Sales

01:01 Analyzing Click Rates and Negative Clicks

02:39 Welcome to 'SendIt!’ Podcast

06:40 Importance of Repeat Customers

09:48 Crafting Effective Welcome Series

12:10 Leveraging Post-Purchase Flows

16:32 Segmentation Strategies for Personalized Communication

18:46 Segmenting Buyers for Personalized Offers

19:12 Real-Time Segmentation and Immediate Messaging

20:19 Exclusive Offers and Loyalty Programs

21:04 Incentives for Repeat Purchases

21:45 Building Brand Affinity and Loyalty

25:46 Timing and Frequency of Customer Communication

33:14 Importance of Customer Reviews and Engagement

34:48 Key Metrics for Success

37:18 Conclusion and Next Steps

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IG: https://www.instagram.com/chasehunterdimond

Tik Tok: https://www.tiktok.com/@chasehunterdimond

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Thank you our friends at Omnisend and Appbrew for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/

Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

EP 8: Building an SMS Strategy: How to Leverage SMS for High-Intent Engagement

Turn your SMS strategy into a revenue power house! In this episode of 'Send It', hosts Jimmy Kim and Chase Dimond are talkin' all things SMS marketing strategies for eCommerce.

They dig into why SMS is crucial to running a successful eCom business, proper compliance tips, and strategies to make SMS your next highest revenue-channel. Plus, you'll learn how to craft the perfect SMS with expert tips on timing, frequency and copy along with critical mistakes to avoid. It's all happening on this week's episode of Send it!

Here's what we're diving into:

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00:21 Understanding SMS Marketing

00:43 Exploring Blue Sky Social Media

02:04 Welcome to Send It Podcast

02:33 Thank you to our sponsors!

05:12 Diving into SMS Strategy

11:50 Compliance and Deliverability in SMS

15:23 Best Practices for SMS Timing

17:11 Optimal SMS Frequency

18:38 Crafting Effective SMS Copy

19:56 Tone and Personalization in SMS

21:30 Integrating Email and SMS Strategies

26:38 SMS vs MMS: Cost and Effectiveness

29:00 High-Intent SMS Tactics

30:30 Common SMS Mistakes to Avoid

33:01 Conclusion and Next Steps

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

EP7: Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained

In this episode of 'Send It,' hosts Jimmy Kim and Chase Dimond dig into the intricacies of data-driven email marketing. The two discuss the advantages and disadvantages of zero, first, and third-party data—highlighting critical compliance regulations like GDPR and CCPA. Plus, learn their practical tips for leveraging these data types to boost segmentation, personalization, and retargeting efforts and helpful tool recommendations to manage and collect more valuable data.

Here's what we're diving into:

Defining Data Types: Zero Party, First Party, Third Party

Understanding Third-Party Data and Compliance Regulations

Leveraging First-Party Data for Segmentation

First-Party Data – How to Leverage Behavior-Based Data

Third-Party Data – How and When to Use It

Helpful Tools for Third-Party Data Collection

Best Practices and Mistakes to Avoid

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00:00 Introduction to Visitor Data Identification

02:22 Hot Off the Press: iOS 18 and RCS

03:56 Defining Zero, First, and Third Party Data

06:30 Collecting and Using Zero Party Data

11:53 Exploring Tools for Data Collection

13:44 Leveraging First Party Data for Segmentation

16:04 Understanding Third Party Data and Compliance

17:54 The Impact of Cambridge Analytica on Privacy

18:08 The Benefits and Concerns of Third-Party Data

18:39 Regulations and Tools for Data Privacy

24:39 Leveraging Third-Party Data for Marketing

28:48 Best Practices and Mistakes to Avoid

32:36 Conclusion and Next Episode Preview

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

EP6: Personalization at Scale: Automating Without Losing The Human Touch

Personalization—it’s more than a buzz word and deeper than a first name. In this episode of Send It, hosts Jimmy Kim and Chase Dimond dive into retention marketing strategies focused on email and SMS personalization for e-commerce brands. They cover the essentials of personalized marketing, including dynamic content, behavioral triggers, segmentation, and customer lifecycle stages to enhance engagement and build loyalty.

The two experts discuss seven ways to think about personalization, from basic elements like using the customer’s name to advanced strategies like AI-driven recommendations. They outline tactics for personalization at scale and reveal common mistakes to avoid.

Here's what we're diving into:

Cox Cable's transition to Yahoo mail

The Basics of Personalization

Our Best Tactics for Effective Personalization

How to Personalize at Scale with Automation

Common Personalization Mistakes to Avoid

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00:00 Introduction to Personalization

02:16 Sponsor Shoutout and Hot Topics

02:45 The Big News: Cox Email Transition to Yahoo

04:27 Today’s Agenda: Personalization at Scale

05:27 Basics of Personalization

14:58 Tactics for Effective Personalization

18:26 Behavioral Triggers and Automations

19:44 Segmentation Tactics for Personalization

22:52 Avoiding Common Personalization Mistakes

26:15 The Role of AI in Personalization

28:28 Cool Tools and Future Trends 30:26 Wrapping Up and What's Next

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Strong copy = stronger sales

In Episode #5 of Send It, co-hosts Jimmy Kim and Chase Dimond uncover the art and science of copywriting for email and SMS marketing. They explore a wide range of copy styles and key strategies that drive conversions and strengthen brand loyalty. Tune in for actionable tips, practical insights, and proven rules to help you craft more engaging, high-converting messages.

Here's what we're diving into:

Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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00:00 Introduction to Gmail's New Features

01:51 The Science of Copywriting

05:19 Storytelling in Copywriting

09:33 Benefit-Oriented Copy: Highlighting Customer Gains

14:30 Social Proof Copy: Building Trust

18:30 PAS Framework: Problem, Agitate, Solution

22:16 Fundamental Rules of Copywriting

24:33 Crafting Irresistible Offers

26:57 Unique Selling Propositions

31:43 Editing for Clarity and Impact

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

Thank you our friends at AppBrew for sponsoring the podcast! Trusted by brands across the globe, their app builder allows you to effortlessly convert your Shopify store into a convenient mobile app. https://appbrew.com/demo

EP4: SEGMENTATION Secrets to Reduce Churn & Skyrocket Sales

In this episode of Send It, hosts Jimmy Kim and Chase Dimond dive into the impact of customer segmentation. They share actionable strategies to efficiently and effectively segment your audiences, covering essential topics like behavioral, demographic, and psychographic segmentation; the RFM (Recency, Frequency, Monetary) model; and best practices for engaging high-value, at-risk, and inactive customers.

Plus, insights on avoiding segmentation pitfalls, enhancing Customer Lifetime Value (CLTV), and boosting revenue through personalized content and automated tools.

Here's what we're diving into:

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00:00 Introduction to Customer Segmentation

00:39 Newsletter Updates and Team Efforts

01:04 Segmentation Strategies and Best Practices

01:48 Exciting News: First Podcast Sponsor

04:28 Understanding Segmentation Types

09:00 Benefits of Segmentation in Email and SMS

11:00 Deep Dive into RFM Metrics

24:15 Engaging High-Value and Discount Shoppers

33:04 The Power of Data-Driven Segmentation

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!