Send It!

EP3: The BEST BFCM Email Strategies You're NOT Using

It's the most wonderful time of the year (almost)! Join hosts Jimmy Kim and Chase Dimond on Send It! as they break down the ultimate strategies for optimizing email and SMS during Black Friday and Cyber Monday (BFCM) in 2024. In this episode, they cover everything from new email logo certification updates to managing high-volume messaging and multi-channel targeting. Plus, you'll get their exact segmentation, messaging and cadence to drive more sales this holiday season.

Here's what we're diving into:

Tune in for expert tips and grab the official 2024 Holiday Playbook from Jimmy and Chase, available at ecomemailmarketer.com.

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00:00 Introduction and Catching Up

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

Follow Chase Dimond at:

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Crack the code on deliverability—In this power-packed episode of Send It!, email marketing pros Jimmy Kim and Chase Dimond dive deep into the real challenges behind email deliverability and retention marketing. Learn exactly why your emails might be missing the mark—and how to ensure they land a spot in the coveted inbox instead of spam.

Here's what we're diving into:

- Top myths about deliverability—DEBUNKED

- Pro-level tips to warm up new email addresses and avoid red flags

- 10 must-know tactics to drive sky-high engagement with your email campaigns

- Insider knowledge on AI-powered personalization + Black Friday/Cyber Monday hacks for 2024

Whether you're an experienced marketer or just starting out, this episode provides practical insights you can immediately apply to improve your email performance and boost customer engagement.

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00:00 Introduction and Podcast Kickoff

00:07 Deep Dive into Email Deliverability

01:30 Understanding the Importance of Deliverability

03:53 Breaking Down Email Deliverability Myths

06:37 The Technical Side of Email Deliverability

10:53 Testing and Improving Email Deliverability

13:31 Understanding Email Spam and Relevance

13:54 The Importance of Warm-Up in Email Marketing

14:40 Best Practices for Email Warm-Up

16:27 Common Mistakes in Email Warm-Up

19:46 10 Quick Tips for Better Email Deliverability

23:59 Wrapping Up and Final Thoughts

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at: 

X: https://www.twitter.com/yojimmykim 

Linkedin: https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim 

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at: 

X: https://x.com/ecomchasedimond

Linkedin: https://www.linkedin.com/in/chasedimond/

IG: https://www.instagram.com/chasehunterdimond/

Tik Tok: https://www.tiktok.com/@chasehunterdimond

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Ready to geek out on all things email and SMS marketing? In this first-ever episode of the 'Send It!' podcast, marketing masters Jimmy Kim and Chase Dimond break down everything you need to know about the wild world of email and SMS in 2024.

From big changes like Apple’s iOS updates and privacy law curveballs to the surprising rise in deliverability standards—nothing is off-limits. With exclusive data straight from Sendlane, they spill the tea on trends like open rates, click rates, unsubscribe rates, and what’s really going down in those inboxes. They’ll also dive into how SMS is shaking up the game and what consumers are loving (or leaving).

Thinking about 2025 already? So are they. Jimmy and Chase share their no-BS strategies to stay top-of-mind in your subscribers' inboxes—think killer design, smart audience management, and staying consistent without feeling like spam. Plus, get their hot takes on how to keep your emails landing where they belong—right in front of your customers.

Here's what we're diving into:

- State of Email Marketing in 2024—what’s hot, what’s not

- The rise of deliverability standards

- How privacy laws and iOS updates are changing the game

- Deep dive into email metrics and SMS performance (real data, real talk)

- Pro tips for keeping your audience engaged in 2025

- Future predictions for retention marketing and more

Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com

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00:00 Teaser Trailer

00:48 Meet the Hosts: Jimmy Kim and Chase Dimond

02:02 State of Email Marketing in 2024

03:02 Key Changes in Email Deliverability

05:43 Impact of Privacy and Security Updates

10:42 Email Metrics and Trends

23:35 Analyzing Order Value Trends

24:51 SMS Performance Insights

27:32 Consumer Behavior and Channel Preferences

31:24 Future of Email Marketing

38:55 Audience Management Strategies

44:07 Final Thoughts and Wrap-Up

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at: 

X: https://www.twitter.com/yojimmykim 

Linkedin: https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim 

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at: 

X: https://x.com/ecomchasedimond

Linkedin: https://www.linkedin.com/in/chasedimond/

IG: https://www.instagram.com/chasehunterdimond/

Tik Tok: https://www.tiktok.com/@chasehunterdimond

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!