A bloated, unengaged email or SMS list isn’t just hurting your deliverability—it’s costing you money. If your messages are landing in spam, your engagement is dropping, and your platform costs are rising, poor data hygiene is the culprit.

In this episode of Send It!, Jimmy Kim and Chase Dimond break down everything you need to know about keeping your email and SMS lists clean, engaged, and high-converting. From avoiding spam traps to segmenting by engagement, they’re sharing the strategies top eCommerce brands use to maintain a healthy list (and a strong sender reputation).

EP 22: Data Hygiene for Email & SMS Marketing: Maintaining a Clean, High Converting List

Here's what we're diving into:

- Why data hygiene is crucial for email & SMS success

- The biggest risks of an unclean list (and how to avoid them)

- Step-by-step tactics for list cleaning & maintenance

- How to segment engaged vs. unengaged subscribers

- The role of double opt-in & email verification tools

- Preventing bots, spam traps, and fake signups

- The direct cost savings of a well-maintained list

Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eem

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit

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02:55 Deep Dive: Why Data Hygiene Matters

06:15 Strategies for Cleaning Your Email List

13:26 SMS List Cleaning Best Practices

17:11 3 Core Audience Segments

22:10 Bots, Spam Traps, and Bad Addresses

25:12 Cost Savings and Better Deliverability

27:31 Recap and Key Takeaways

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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!