We got early access to Omnisend’s 2025 ecommerce report and the numbers will change how you think about your email and SMS strategy.

Based on 41 billion+ messages from over 160,000 ecommerce brands, this isn’t a survey or projection; it’s real customer behavior data. What did we learn? Most brands are optimizing for the wrong things.

In this episode, Jimmy and Chase break down the data that proves automations destroy campaigns on performance, why transactional emails are secret revenue engines, and how top brands quietly grew 200% while others shrank.

Grab Omnisend’s full report here: https://www.omnisend.com/2026-ecommerce-marketing-report/?utm_source=SendIt&utm_medium=Promo

EP 64: What we learned from 41 billion emails sent in 2025

Here's what we're diving into:

- Why your campaign-heavy strategy is missing out on potential gains

- The underrated flow that beats abandoned cart in both revenue and conversions

- How to turn transactional emails like shipping updates into revenue-generating touchpoints

- When SMS actually converts (and when it’s just wasting your send)

- The 5 automations you should prioritize

Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/

Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/

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00:00 Welcome to The Show

02:17 Key Insights from the Report

07:54 Transactional Emails: Untapped Potential

12:24 Preparing for Q4: Strategies and Insights

16:44 The Role of SMS in Marketing

17:57 SMS Campaigns vs. Automations

21:31 Optimizing SMS for eCom

24:34 Order Growth Insights

26:22 Global eCom Trends

27:30 Fundamentals of Automation

35:35 Campaigns vs. Automations

39:22 Final Takeaways and Recommendations

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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Follow Chase Dimond at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!