Gmail just rolled out the biggest inbox overhaul in years and it’s about to change how every ecommerce brand sends email.

In this episode, Jimmy Kim and Chase Dimond break down the new Gmail features that are shaking up deliverability, unsubscribe rates, and how messages show up in the Promotions tab.

They cover everything from the new Manage Subscriptions view (which ranks senders by frequency and makes unsubscribing easier than ever) to Postmaster Tools v2 and Google’s new compliance enforcement rules for bulk senders.

EP 60: Gmail’s new rules: What every email marketer needs to know

Here's what we're diving into:

- The 3 Gmail updates every marketer needs to understand

- How frequency and engagement now determine inbox visibility

- What the new “Purchases” view means for transactional emails

- How Gmail’s smarter Promotions tab changes your send strategy

- The truth about Postmaster Tools v2 and new compliance rules

- How to audit your setup before November 2025 enforcement kicks in

Read more about the deliverability report: https://e.eemtrk.com/gmail-changes-sendit

Thank you our friends at Omnisend, eCom Email Certified, and Kintsugi for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://e.eemtrk.com/r/sendit-inboox

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00:00 Welcome to The Show

00:53 Overview of Gmail Changes

03:47 Gmail's Managed Subscription View

11:27 Gmail's New Purchase View

17:42 Promotions Tab Overhaul

19:10 Gmail's New Relevance Ranking System

22:08 Strategies for Improving Email Engagement

26:37 Technical Changes in Gmail's Postmaster Tools

29:24 Compliance and Enforcement for Bulk Senders

36:05 Summary and Key Takeaways

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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!