The biggest week in ecommerce is the one everyone forgets.
In this episode, Jimmy Kim and Chase Dimond break down one of ecommerce’s best-kept secrets: Q5. The week between Christmas and New Year’s that quietly drives massive revenue for brands that don’t go dark.
Most brands shut off campaigns after BFCM, but consumers aren’t done buying. They’ve got gift cards, return credits, and “treat yourself” energy. That’s your big window.
Jimmy and Chase reveal exactly how to plan, message, and automate your Q5 campaigns so you can capture the easiest money of the year while your competitors are on vacation.
EP 56: The secret quarter most brands ignore (Q5)
Here's what we're diving into:
- Why Q5 works (returns, gift cards, and self-gifting behavior)
- 4 winning campaign angles: encore sale, gift card push, self-care, flash sale
- How to message Q5 differently from BFCM
- The ideal Q5 cadence for email + SMS (with examples)
- How to automate everything before Dec 26 and still cash in
- What NOT to do (hint: stop copy-pasting your Black Friday sale)
Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit
Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://e.eemtrk.com/r/sendit-inboox
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00:00 Introduction to Q5: The Secret Fifth Quarter
02:36 Understanding Q5: Why It Matters\
04:12 The Q5 Playbook: Strategies for Success
10:32 Promotional Strategies for Q5
15:38 Flash Sales and What Not to Do During Q5
17:55 Meeting Customers Where They Are
18:24 Creative Angles for Post-Holiday Marketing
20:45 Optimizing Email and SMS Cadence
25:21 Automating Q5 Campaigns
30:21 Q5 Checklist and Best Practices
33:10 Final Thoughts and Promotions
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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
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Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
