What do investors really want? They want money. They want a return on their investment, but they don’t know how to find good deals. They need someone to solve that problem, and that is where you come in. Bill Tan, a real estate and note investor with over 30 years of experience, says the secret to building a sea of private investors is to look at every deal from the investor’s point of view. If you can do that, it’s like being a salesman and you can come up with answers from whatever the prospect is going to ask you. One important thing he stresses is you have to be transparent with your investors about the deals because when you talk to them about the deal, some of them get the stars in their eyes and all they hear is how much money they’re going to make. You have to be careful and show them the pitfalls so that if ever anything goes south, they know they’re fully responsible for taking the risk. Private investors always appreciate good, open, and clean deals.

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