KAYTEA is one of the King's 20 ventures founded by Kevin Tang. This low calorie, flavourful, organic ice tea, packaged in recyclable glass bottles was created for adventurous and health-conscious consumers, who want indulgent beverages using only natural ingredients. 🎤In this episode: • Intro to "the next ice-tea brand for the nation" • The early days, turns and pivots of Kaytea • Navigating through the pandemic • Going from retail to e-commerce • Building & nurturing an idea • Idea validation tools, initial product testing & iteration process • The value of Idea Factory • Finding the right people to work with & being a leader • Future plans for Kaytea • Advice on applying for Idea Factory • Learning how to pitch at EI Follow Kaytea 🌐https://kaytea.co.uk/ Instagram: @kayteadrinks To hear more about disruption at King's and the London entrepreneurial ecosystem, sign up to the Entrepreneurship Institute's newsletter ✉️ kcl.us7.list-manage.com/subscribe?u=6…id=4577dc181c Find out more: 🚀 King's20 Accelerator www.kcl.ac.uk/entrepreneurship/s…ings20-accelerator 💡The Idea Factory www.kcl.ac.uk/entrepreneurship/d…-idea/idea-factory 🙋🏾‍♀️ Women Entrepreneurs Network www.kcl.ac.uk/entrepreneurship/d…repreneurs-network 🌐 Our website www.kcl.ac.uk/entrepreneurship