In this episode of Leaders with Ambition, Nicky’s guest demonstrates the power of passion, self-awareness and continuous growth. Senior Client Development Manager at Eversheds Sutherland, Dominic Ayres, shares both big-picture advice and foundational tactics for building and sustaining a career fuelled by genuine passion.

Among other things, you’ll learn tips and insights from his new book, "How to Advance Your Career in Professional Services Marketing: Be More Purposeful and Strategic with Your Career Direction." It’s the book he wished he could have referenced when he was just starting out as an aspiring marketer fresh out of university.

Dominic also offers up thoughts on work-life balance, the importance of intentional self-development and following your passion. His digital marketing expertise has been a differentiator, but it’s also a discipline that's constantly changing. You’ve got to constantly be seeking knowledge, advises Dominic, whether through podcasts like Leaders With Ambition, books, white papers or mentors.

Enjoy this lively conversation and if marketing is your passion – as it certainly is Dominic’s – then check out his playbook, which contains everything you’ll need to know on your way to becoming a CMO.