My Best Campaign

Ep 18. Gillian Damborg, Creative Director, Aisle & Somedays (former lululemon, Saje, Lush) | The TikTok formula that saved a small business

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How do you get massive results on a tiny budget? Gillian Damborg cracked the code with a viral social campaign for period care brand Aisle. She had one shot and to save the business and sell 20,000 pairs of underwear. With a budget of CAD $30,000 the brand had a return of nearly CAD $1.1 million. In this episode, she spells out the formula for the video series that made it happen.

Watch this episode on YouTube


Episode Links:

  • Save the Period Aisle landing page
  • Save the Period Aisle video
  • Megan Lee: Save my boomer mom's Light Shop
  • Brood Care - Gill's business
  • Kelly & Kelly - podcast production agency
  • Lauren Bercovitch - Director
  • Amanda's Crystal Baller 2025 Predictions
  • Willet linen bedding
  • Blume beverages
  • Christine Day


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My Best CampaignBy Monday Creative Inc