In this episode of Beyond the Marbling, Lyndsey Douglas delves into the cutting edge of reproductive technology shaping the Wagyu industry. She’s joined by Brazilian IVF specialist Dr Bruno Sanchez of Vytelle, Queensland producer Laird Morgan of Arubial Wagyu and Lillyvale Feedlot, and NSW seedstock breeder Jeremy Cooper of Circle 8 Fullblood Wagyu. Together, they unpack the evolving role of frozen embryos, how IVF is helping producers rapidly scale their herds, and the three critical pillars of a successful embryo transfer program. Whether you're refining a genetics strategy or just IVF-curious, this episode offers insights for every Wagyu producer.