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Ep. 18 – Laurie Cutts (Everflow): Scaling Performance Marketing with Data and Transparency
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In episode #18 of Performance Marketing Spotlight, host Marshall Nyman welcomes Laurie Cutts, the head of agency partnerships at Everflow, to share her extensive experience in the performance marketing space. Laurie brings in-depth insights into her 20-year career in digital marketing, detailing her work with companies such as AOL, Lycos, and Nanigans, and her current role at Everflow. She discusses the challenges and opportunities in the affiliate marketing industry, debunking misconceptions and offering predictions for the future. Tune in to gain valuable knowledge about affiliate marketing and learn about Everflow's unique approach to partner marketing, tracking, and attribution.
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By NYMOSend us a text
In episode #18 of Performance Marketing Spotlight, host Marshall Nyman welcomes Laurie Cutts, the head of agency partnerships at Everflow, to share her extensive experience in the performance marketing space. Laurie brings in-depth insights into her 20-year career in digital marketing, detailing her work with companies such as AOL, Lycos, and Nanigans, and her current role at Everflow. She discusses the challenges and opportunities in the affiliate marketing industry, debunking misconceptions and offering predictions for the future. Tune in to gain valuable knowledge about affiliate marketing and learn about Everflow's unique approach to partner marketing, tracking, and attribution.