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Ep. 18 | Masterclass on Influencer Marketing, UGC, and Content Creation featuring Cohley
Josh Baldovino, J. Lohr Marketing Manager, and Danielle Cox, J. Lohr PR & Social Media Manager, as they dive deep into the world of influencer marketing and user-generated content (UGC) with Cohley Founders, Erik Graber and Tom Logan, from the content generation platform Cohley!
In this episode, we discuss the significance of follower count, the impact of authentic content, and the evolving strategies within the social media landscape.
Learn about how Cohley connects top consumer brands with content creators to generate high-quality, rights-approved content.
The discussion ranges from the history of influencer marketing, the rise of platforms like Instagram and TikTok, to the nuanced differences between influencers and UGC creators. We also explore the practical details of establishing successful brand partnerships, measuring engagement, and navigating the intricacies of AI-generated content.
Perfect for brands and creators alike, don't miss this comprehensive guide to standing out in today’s digital age!
Timestamp
00:00 Introduction to Going Viral and Influencer Marketing
00:44 Welcome to the Podcast
01:08 What is Cohley?
01:31 The Evolution of Content Creation
03:35 Understanding Influencers and UGC
05:49 The Importance of Shares and Engagement
10:35 Strategies for Brands in Influencer Marketing
12:57 Wine and Personal Stories
23:47 The Role of Pairing in Wine Marketing
26:15 Exploring Wine Pairings
27:02 The Versatility of Pinot Noir
28:45 Wine Industry and Digital Marketing
33:31 Content Creation and Influencer Marketing
40:54 Personal Wine Experiences
43:43 Overrated or Underrated: Social Media Trends
46:10 AI in Content Creation
49:35 Final Thoughts and Wrap-Up
Learn more about Cohley:
https://www.cohley.com/
Taste along:
J. Lohr Estates Riverstone Chardonnay
https://www.jlohr.com/wines/2023-riverstone-chardonnay
J. Lohr Fog’s Reach Pinot Noir
https://www.jlohr.com/wines/2023-fogs-reach-pinot-noir
J. Lohr Hilltop Cabernet Sauvignon:
https://www.jlohr.com/wines/2022-hilltop-cabernet-sauvignon
Follow us on Social Mediahttp://facebook.com/jlohrwines
Instagram: [instagram.com/jlohrwines](http://instagram.com/jlohrwines)
Tiktok: https://www.tiktok.com/@jlohrwines
View all episodes
By jlohrwines
5
55 ratings
Josh Baldovino, J. Lohr Marketing Manager, and Danielle Cox, J. Lohr PR & Social Media Manager, as they dive deep into the world of influencer marketing and user-generated content (UGC) with Cohley Founders, Erik Graber and Tom Logan, from the content generation platform Cohley!
In this episode, we discuss the significance of follower count, the impact of authentic content, and the evolving strategies within the social media landscape.
Learn about how Cohley connects top consumer brands with content creators to generate high-quality, rights-approved content.
The discussion ranges from the history of influencer marketing, the rise of platforms like Instagram and TikTok, to the nuanced differences between influencers and UGC creators. We also explore the practical details of establishing successful brand partnerships, measuring engagement, and navigating the intricacies of AI-generated content.
Perfect for brands and creators alike, don't miss this comprehensive guide to standing out in today’s digital age!
Timestamp
00:00 Introduction to Going Viral and Influencer Marketing
00:44 Welcome to the Podcast
01:08 What is Cohley?
01:31 The Evolution of Content Creation
03:35 Understanding Influencers and UGC
05:49 The Importance of Shares and Engagement
10:35 Strategies for Brands in Influencer Marketing
12:57 Wine and Personal Stories
23:47 The Role of Pairing in Wine Marketing
26:15 Exploring Wine Pairings
27:02 The Versatility of Pinot Noir
28:45 Wine Industry and Digital Marketing
33:31 Content Creation and Influencer Marketing
40:54 Personal Wine Experiences
43:43 Overrated or Underrated: Social Media Trends
46:10 AI in Content Creation
49:35 Final Thoughts and Wrap-Up
Learn more about Cohley:
https://www.cohley.com/
Taste along:
J. Lohr Estates Riverstone Chardonnay
https://www.jlohr.com/wines/2023-riverstone-chardonnay
J. Lohr Fog’s Reach Pinot Noir
https://www.jlohr.com/wines/2023-fogs-reach-pinot-noir
J. Lohr Hilltop Cabernet Sauvignon:
https://www.jlohr.com/wines/2022-hilltop-cabernet-sauvignon
Follow us on Social Mediahttp://facebook.com/jlohrwines
Instagram: [instagram.com/jlohrwines](http://instagram.com/jlohrwines)
Tiktok: https://www.tiktok.com/@jlohrwines