Three Types Of Video Content – Case Studies

Case studies are “customer success stories,” about how your product/service helped that customer achieves success and should be an integral part of your content marketing strategy..

View Transcript

Host 1:                                  00:00                     Podcasting from Southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Host 2:                                  00:30                     Hello everyone. Welcome to On The Net, where it’s all about your online presence.  Thanks for joining us! This podcast is designed to make doing business online easy for web designers, developers, bloggers and online business of every shape and size.  Whether you are new to buying web hosting or running a web site, this podcast show will be able to answer your most burning questions.  As established in the first part of the series on ‘Three Different Types of Content to Have On Your Website’, there are dozens of types of content you can use in your website to establish a relationship with your audience, build your reputation and drive sales. We focused on the value of video content in our previous podcast and today in Part 2 of the series, we are going to talk about why it pays to invest in more in-depth content material, specifically case studies. Simply put, case studies are “customer success stories,” about how your product/service helped that customer achieves success.

Host 2:                                  01:28                     People don’t always want to be sold to, so, if the message sounds like a story, it is more likely to grab the attention of your customers. Think of case studies as an in-depth analysis that tells a convincing story about a particular problem faced by a customer and how your company helps provide a happy resolution for them. Supplement customer comments by explaining why your solution worked best in that particular situation. You can carry on about what your business does but being able to prove that you can really do it is better.  Case studies can range from a single page to several pages and have both written and visual elements as proof of the quality of your products or services. Case studies can be made part of your content portfolio in each stage of the sales funnel, from creating awareness to closing a sale. Unique and valuable research into a given situation is presented in an easily digestible form of a story in full context to demonstrate an effect, which means showcasing a client before, during and after services.

Host 2:                                  02:28                     The implication is that when a potential client reads a case study, they can relate to your client through their problems. Basically, they see the story of your work, and how it provides tremendous value to those who work with you.