This season, I kicked off a new tradition—each episode starts with 3 quick questions, one of them being: what’s your definition of marketing?

Nadia Hitman, the brilliant VP Brand Marketing at Simply and a global consumer marketing expert, gave an answer that set the tone for an exceptional episode:For her, marketing is “the machinery behind the data and creative work, born from consumers’ insights. Good marketing doesn’t feel like marketing—it’s seamless, effortless & authentic, because it comes from the audience, not the other way around.” 

We talk about what it actually means to lead a brand in a product-led company, one that’s entirely driven by its users. How do you build a brand from the inside out, bottom-up, in a world where brand usually comes top-down? Nadia reveals the 3 deceptively simple questions that shape how she and the rest of Simply’s team build their brand —questions that seem obvious at first, but open up a whole new way to think about strategy, impact, and authenticity. Because a brand is not just a logo, color palette or a super cute font.

And we dive into the super unique process of building a sonic logo—a brand asset not every marketer gets to create, especially in a product rooted in the music and sound space!

This episode is dedicated with love to all the product and R&D folks out there looking to up their game.

If there are other marketing topics you’d like me to explore in future episodes, feel free to drop a comment or send me a DM. And as always—I’d love to hear your thoughts after you listen

Enjoy your listen! 👂