Understanding the services your products and business provides is absolutely necessary in identifying your target audience. Knowing your audience does not mean that you exclude other types of customers, but it helps you to focus your efforts on a group of people who are more open to your messaging. Cheryl McCants goes over three quick tips on how to carve out your target audience and later highlights how the business Airbnb got their start by catering to their ideal customers. Sit back, relax, and allow your Marketing Momma to simplify the process of discovering your potential buyers.