In this episode of Ecommosaurus, we break down the most common mistakes DTC brands make when launching on Amazon and why so many get it wrong. From misunderstanding Amazon as a controlled storefront instead of a competitive search engine, to underestimating inventory, reviews, and PPC, we unpack the critical mindset and operational shifts required to succeed. We dive into unit economics, pricing conflicts, Brand Registry, and why your best-selling products, not your leftovers, should lead the charge. If you’re expecting your DTC playbook to translate directly, it won’t. This episode is a reality check on what it actually takes to survive and win on Amazon.

This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at [email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠50poundboson.com