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Ep. 186 with Kristin Maa, Global CMO, Saks
Saks Global CMO talks strategy, psychographics, and team synergy
A new standard has been set in luxury retail – and brand identity is leading the charge. Saks Global CMO Kristin Maa goes 1:1 with Kate Terhune to take us behind the scenes of their newly unified house of brands—Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman—and dives deep into how each one is championing its own brand identity, right in time for the holidays.
The TL;DR? Psychographics beat demographics, exclusivity and experience are the new notes of luxury, and the classics are back to take center stage this holiday season.
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By MediaPostSaks Global CMO talks strategy, psychographics, and team synergy
A new standard has been set in luxury retail – and brand identity is leading the charge. Saks Global CMO Kristin Maa goes 1:1 with Kate Terhune to take us behind the scenes of their newly unified house of brands—Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman—and dives deep into how each one is championing its own brand identity, right in time for the holidays.
The TL;DR? Psychographics beat demographics, exclusivity and experience are the new notes of luxury, and the classics are back to take center stage this holiday season.