Make Rodeo Great

Ep. 18|Down and Dirty on…

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Episode 18 – Down and Dirty on…Instagram Hashtags

Find Matthew

  • Web: www.2mbrand.com
  • Facebook: Matthew Myers – Rodeo Announcer
  • Instagram: @2mbrand
  • Twitter: @2mbrand
  • Podcast
    • iOS (Apple/iPhone): Podcast App or iTune Store Search: Make Rodeo Great
    • Android: Google Play Music Search: Make Rodeo Great
    • Stitcher: Iphone and Android App
    • Please drift on over to my Law Firm Website: www.2mLegal.com
      • Practice Focused on Estate Planning and Probate
        • Particularly Attuned to the Needs of the Rodeo and Rural Lifestyle

          • Gratitude

          • Tractor Story

            • The Buck Stops Here

            • If you are the person that “stops the buck” I promise it will pay off.

              • Social Media

              • Hashtags & Instagram
                • Hashtag Invented 2007 by Google Employee Chris Messina
                  • First hashtag was #barcamp
                  • Types
                    • Tracking: hash tagging so you can show someone what you are doing
                      • Sponsor
                      • Branding
                        • Creating a space for your business/identity
                        • Categorical
                          • Most Important
                            • Allowing similarly interested users to find YOU
                            • A few rules for using hashtags:
                              • Don’t string too many words together with a single hashtag.
                                • Sometimes I use for satirical/comedic purposes
                                • Ideally, if you use a hashtag on a public account, anyone who does a search for that hashtag can find your post
                                • Don’t #spam #with #hashtags. Avoid over-tagging a single post or adding them to every word.
                                • Tweets with hashtags had 2 times more engagement than those without, and 55% more Retweets.
                                • Use hashtags only on Tweets relevant to the topic. Trying to get attention by using a mismatch between the content of your Tweet and hashtag use won’t do you any favors if people are annoyed.
                                • Use hashtags to join in on topics/conversations/themes, such as:
                                  • Events and conferences (#WorldCup)
                                  • Holidays or celebrations #WorldPizzaDay)
                                  • Popular culture topics (#GameofThrones)
                                  • Popular hashtags for days of the week (#TBT)
                                  • General interest topics (#blogging)
                                  • Hashtag Search Tools
                                    • Hashtagify.me is a free tool you can use to find hashtags. It also gives numeric data on hashtag use and helps you to map a hashtag in relation to other similar options.
                                      • RiteTag is a powerful hashtag search tool you can use for Facebook and Twitter. It provides up-to-date data as to how your hashtag is performing.
                                      • Sprout Social has a hashtag analysis tool that discovered your most engaged and relevant hashtags around your brand.
                                      • Low Tech–>Look at Similar Accounts
                                      • Using Hashtags on Insta
                                        • 12.8% i
                                          • ...more
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                                          Make Rodeo GreatBy Matthew Myers Rodeo Announcer