Episode 18 – Down and Dirty on…Instagram Hashtags
Web: www.2mbrand.comFacebook: Matthew Myers – Rodeo AnnouncerInstagram: @2mbrandTwitter: @2mbrandPodcastiOS (Apple/iPhone): Podcast App or iTune Store Search: Make Rodeo GreatAndroid: Google Play Music Search: Make Rodeo GreatStitcher: Iphone and Android AppPlease drift on over to my Law Firm Website: www.2mLegal.comPractice Focused on Estate Planning and ProbateParticularly Attuned to the Needs of the Rodeo and Rural LifestyleTractor StoryIf you are the person that “stops the buck” I promise it will pay off.Hashtags & InstagramHashtag Invented 2007 by Google Employee Chris MessinaFirst hashtag was #barcampTypesTracking: hash tagging so you can show someone what you are doingSponsorBrandingCreating a space for your business/identityCategoricalMost ImportantAllowing similarly interested users to find YOUA few rules for using hashtags:Don’t string too many words together with a single hashtag.Sometimes I use for satirical/comedic purposesIdeally, if you use a hashtag on a public account, anyone who does a search for that hashtag can find your postDon’t #spam #with #hashtags. Avoid over-tagging a single post or adding them to every word.Tweets with hashtags had 2 times more engagement than those without, and 55% more Retweets.Use hashtags only on Tweets relevant to the topic. Trying to get attention by using a mismatch between the content of your Tweet and hashtag use won’t do you any favors if people are annoyed.Use hashtags to join in on topics/conversations/themes, such as:Events and conferences (#WorldCup)Holidays or celebrations #WorldPizzaDay)Popular culture topics (#GameofThrones)Popular hashtags for days of the week (#TBT)General interest topics (#blogging)Hashtag Search ToolsHashtagify.me is a free tool you can use to find hashtags. It also gives numeric data on hashtag use and helps you to map a hashtag in relation to other similar options.RiteTag is a powerful hashtag search tool you can use for Facebook and Twitter. It provides up-to-date data as to how your hashtag is performing.Sprout Social has a hashtag analysis tool that discovered your most engaged and relevant hashtags around your brand.Low Tech–>Look at Similar AccountsUsing Hashtags on Insta12.8% i