Lisandra Pagan, PhD. is a business consultant. She helps small and medium size businesses and restaurants to plan, prepare and recover from emergencies and crises. She is the author of the Deliberate Plan for your Business, a workbook designed to help business owners plan for contingencies.  She is also an Adjunct Associate Professor at Embry Riddle Aeronautical University, course developer, and the host of the first preparedness podcast for Spanish speakers reaching over 62 countries. Her mission is to help people prepare for disasters and emergencies at the personal and business level to reduce the suffering, pain and losses.    Links  www.deliberateplan.com www.prephispano.com Books: Leadership by Peter Northouse Crush it by Gary Vaynerchuck on the use of the platform and social media to reach an audience.