This Week's Episode: In this episode of 'Software Sales Simplified', hosts Kevin Donville and Matt Long engage with Peter Kuhn, co-founder and CEO of Baku, to discuss the intricacies of software sales, the importance of understanding customer needs, and the challenges faced by companies in scaling their sales efforts. Peter shares insights from his extensive experience in the industry, emphasizing the need for deep customer understanding, effective messaging, and the tactical application of AI to enhance sales processes. The conversation also touches on the trend of utilizing fractional resources to optimize operations and the critical role of leadership in navigating growth challenges.

About Our Guest:Peter Kuhn is a seasoned professional with a strong background in sales and business development, currently serving as the Co-Founder of Baku, a B2B SaaS Go-to-Market growth agency based in Brooklyn, New York. He specializes in helping companies develop scalable and repeatable sales strategies, focusing on founder-led teams and scaling go-to-market teams with significant ARR. Peter has a rich career history, including leadership roles at Moat, which was acquired by Oracle, and advisory roles at Primary Venture Partners. He holds a degree in Philosophy from Temple University, showcasing his diverse interests and leadership skills. Peter is passionate about enabling businesses to overcome obstacles and achieve growth, and he is highly regarded by his clients for his actionable guidance and strategic insights.

How to Find out More About Peter:

You can find Peter's profile on LinkedIn:

https://linkedin.com/in/thepeterkuhn

Chapters:

00:00 Introduction to Software Sales Simplified

01:19 Meet Peter Kuhn: Background and Insights

02:58 Building Sales Systems for Startups

03:56 The Role of AI in Sales

06:08 Understanding Customer Needs

07:07 Getting Up to Speed as a New Leader

10:35 Common Challenges in Sales Messaging

13:30 The Power of Storytelling in Sales

15:20 Customer Centricity in Sales

17:41 Challenges in Scaling Sales Teams

21:54 The Impact of Capital on Business Behavior

24:49 The Role of Founders in Company Success

27:48 Cautionary Tales in Hiring Practices

31:00 The Shift Towards Fractional Resources

35:44 The Importance of Tactical Agility

39:30 Building a Consultancy for the AI Era

45:08 Please Subscribe, Follow, Like, & Comment!!

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Thank you for tuning in to Software Sales Simplified: MOVE to Success. This podcast is produced by and is the sole property of Strategic Sales Optimization LLC, copyright 2025. Reproduction or use of this broadcast in whole or in part without express written permission from Strategic Sales Optimization LLC is strictly prohibited. All rights reserved.