Welcome to The Cosmetic Chronicles!

In this episode, I’m covering M.A.C., the Canadian makeup brand that redefined self-expression while democratizing makeup in the beauty industry. From mixing lipstick in the back of a hair salon to Madonna, VivaGlam, and global fashion weeks, learn how M.A.C. became THE place for artistry and vivid color.

Connect with me:

• Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@glowandflowbysarah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Substack: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Glow + Flow Collective⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Shop the Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LTK⁠⁠⁠⁠⁠⁠⁠⁠

Sources:

• https://www.maccosmetics.com/our-story

• https://www.maccosmetics.gr/en-e-gr/our-story

• https://en.wikipedia.org/wiki/MAC_Cosmetics

• https://www.elcompanies.com/en/our-brands/mac

• https://www.theguardian.com/fashion/fashion-blog/2011/oct/24/brief-history-of-mac

• https://www.beautylish.com/a/vxnxi/mac-cosmetics-history

• https://www.allure.com/story/the-history-of-mac-cosmetics

• https://www.allure.com/gallery/best-red-lipstick-moments-in-history

• https://cosmeticsbusiness.com/untold-story-of-mac-viva-glam-lipstick

• https://www.onmakeupmagazine.com/milestone-40-years-of-mac/

• https://www.cascade.app/studies/mac-cosmetics-strategy-study

• https://www.bustle.com/beauty/mac-iconic-makeup-products-history

• https://www.sheenmagazine.com/beauty-a-deep-look-into-mac-cosmeticss-history-as-best-makeup-brand/

• https://www.fajomagazine.com/beautywellness/mac-cosmetics-anniversary/

• https://www.maccosmetics.com/vivaglam

• https://marketrealist.com/2015/08/estee-lauder-expands-business-brand-acquisitions

• https://www.latimes.com/archives/la-xpm-1998-feb-28-fi-23826-story.html

• https://www.mercatoshoppingmall.com/mac-cosmetics/

• https://cewuk.co.uk/how-mac-cosmetics-continues-to-lead-the-prestige-makeup-industry-at-40/

• https://coveteur.com/2019/08/26/beauty-brand-mogul-john-demsey-estee-lauder-companies/

• https://www.prnewswire.com/news-releases/mac-cosmetics-takes-on-another-exciting-season-at-new-york-fashion-week-aw-2012-139111084.html

• https://www.allure.com/story/mac-brandon-maxwell-collection-spring-2019

• https://cosmeticsbusiness.com/mac-cosmetics-confirms-launch-date-into-sephora-us

• https://www.roandcostudio.com/work/mac-viva-glam

• https://www.allure.com/story/mac-selena-la-reina-collection

• https://www.cosmeticsbusiness.com/mac-cosmetics-refreshes-viva-glam-campaign-for-30th

• https://youtu.be/cSzLGCBhLOU?si=hutCKofo8B8kkSLZ&t=516

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  MAC Cosmetics, beauty history, makeup artistry, VivaGlam, inclusivity, fashion week, celebrity collaborations, makeup products, brand evolution, social activism, MAC