Storytelling has re-emerged as one of the most powerful tools for public agencies to connect with the masses. The public tends to favor a good, honest story from a trustworthy person who shares similar values to them. It is increasingly important to share your mission and vision in order to produce a platform that unites your business with the people you serve. This week, Cheryl shares tips from her team from Impact Consulting Enterprises has created to help you incorporate storytelling into your communication strategy. Stay tuned to hear about the story of Nas Daily, a vlogger who turned his platform into a force for good.