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Embarking on my own business adventure, I faced the classic conundrum many freelance designers encounter—choosing between the singular "I" or the collective "we" to describe my business and services. In this episode, I share the evolution of my brand, from the solo-run Elyse Designs to Principium Studio, and how this choice impacted not just branding but also client interactions. My personal journey underscores the importance of aligning language with business structure and vision.

Whether you're flying solo or dreaming of an agency, this discussion provides the necessary insights to guide you through the intricacies of self-representation in the graphic design industry.

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Website: https://4thecreatives.com

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