Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Text us your questions, and we'll address them in the show!

In this episode of Earning by Design, I dive into some of the most common mistakes designers make when creating brand identities—and why avoiding these pitfalls is essential for delivering effective, professional work to clients. Brand identity is powerful when done right, but small errors can quickly undermine your design’s impact and longevity.

Key takeaways include:

• Think Beyond Trends: Why following design trends can backfire in the long run, and how to create timeless brand identities instead.
• Know Your Audience: Why it’s crucial to understand the client’s target audience and how ignoring this step can lead to a disconnect between the brand and its consumers.
• Keep it Simple: The importance of simplicity in logo design and why over-complicating can hurt brand recognition.
• Align with Brand Personality: How to ensure that your designs reflect the brand’s unique personality and tone.
• Consider Emotional Impact: Tips on creating designs that evoke the right emotions in the target audience for stronger brand connections.

This episode is filled with actionable insights to help you elevate your brand identity work and deliver designs that stand the test of time. Whether you’re just starting out or looking to refine your skills, these tips will help you avoid costly mistakes and create more effective brand identities.

Join our free live webinar: How to Learn Brand Identity Design 

In this insightful session, you'll discover how to:

• Understand brand identity fundamentals and their importance in today's market.
• Build emotional connections through design like top brands do.
• Leverage research for impactful, audience-focused branding.

👉 Register here!

CONNECT WITH ME!

Website: https://4thecreatives.com

YouTube: https://www.youtube.com/4thecreatives

Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!

In this episode of Earning by Design, I tackle a question that many new designers wrestle with: Should you charge full price when you’re just starting out, or should you offer discounts (or even freebies) to get your foot in the door? It’s a tricky balance, especially when you’re eager to build your client base and establish trust.

Pricing List: https://4thecreatives.com/pricing/

Key takeaways include:

• Finding the Sweet Spot Between Value and Discounts: Learn how to price your services to attract clients while also honoring the value of your work. I’ll share insights on why a modest discount can incentivize new clients, but giving away services for free might do more harm than good.
• Leveraging the “Costco Effect”: Discover how to apply strategies from retail giants like Costco, who use samples and discounts to build trust and win lifelong customers, without devaluing your services.
• Tiered Pricing and Starter Packages: Tips on creating packages that offer extra value without overwhelming clients. This approach can help clients feel more comfortable investing, especially when they’re unfamiliar with your work.
• Avoiding the “Exposure Trap”: Learn why working for “exposure” or heavily discounting your work can backfire—and how to set boundaries with clients who may try to take advantage.
• Playing the Long Game: Why it’s essential to be patient and build your portfolio and reputation over time. I’ll share advice on how to maintain professionalism and stick to your pricing goals as you gain experience and grow your business.

If you’re a new designer or freelancer wondering how to set fair, competitive prices that still attract clients, this episode will help you find a balanced approach. It’s all about building trust with your clients, valuing your work, and growing your business with confidence.

Join our free live webinar: How to Learn Brand Identity Design 

In this insightful session, you'll discover how to:

• Understand brand identity fundamentals and their importance in today's market.
• Build emotional connections through design like top brands do.
• Leverage research for impactful, audience-focused branding.

👉 Register here!

CONNECT WITH ME!

Website: https://4thecreatives.com

YouTube: https://www.youtube.com/4thecreatives

Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!

In this episode of Earning by Design, I explore a critical distinction that can elevate your work as a designer: the difference between brand identity and brand strategy. While both are essential to building a strong brand, they serve distinct roles, and understanding each can make you a more valuable partner to your clients.

Key takeaways include:

• Brand Identity Essentials: Learn the key elements of a brand identity and why it’s much more than just a logo—spanning color choices, typography, imagery, and voice to create a cohesive visual system.
• Understanding Brand Strategy: Discover what goes into a brand strategy, including target audience, purpose, positioning, and messaging. Strategy defines a brand's goals and helps direct how a brand communicates and grows over time.
• Aligning Identity with Strategy: Why aligning your design choices with the brand’s strategic goals and purpose ensures your work resonates with the right audience and adds real value.
• Bridging the Gap for Success: Practical tips for integrating strategic insights into your design process and elevating your client relationships by positioning yourself as a brand partner.

YouTube video mentioned Brand Identity vs. Brand Strategy: 
https://youtu.be/CUuFb0B15os?si=qDZw4q1eeUid7TYC

Marty Neumeier Branding book "The Brand Gap": https://a.co/d/fD4VqCA

This episode is all about empowering you to go beyond aesthetics and design with purpose, creating brand identities that align with a clear strategy. For more resources to help you build a successful design business, visit 4thecreatives.com.

Join our free live webinar: How to Learn Brand Identity Design 

In this insightful session, you'll discover how to:

• Understand brand identity fundamentals and their importance in today's market.
• Build emotional connections through design like top brands do.
• Leverage research for impactful, audience-focused branding.

👉 Register here!

CONNECT WITH ME!

Website: https://4thecreatives.com

YouTube: https://www.youtube.com/4thecreatives

Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!

In this episode of Earning by Design, I explore one of the most difficult but important aspects of running a design business—dealing with problematic clients and identifying red flags early on. As designers, we all encounter challenging clients, but with the right approach, you can protect your sanity, your creativity, and your business.

Key takeaways include:

• The Importance of Contracts: Your contract is your safety net, protecting both you and the client from misunderstandings and setting clear expectations from the start.
• Educating Clients: Help your clients understand the design process, timelines, and revision limits to avoid scope creep and maintain healthy working relationships.
• Setting Boundaries: Learn how to enforce clear boundaries on communication, timelines, and revisions, and why it’s essential to your business's success.
• Spotting Red Flags: Recognize early warning signs of problematic clients and understand when it’s best to walk away from a project before it drains your energy.
• Handling Toxic Clients: Practical steps for managing difficult client relationships and knowing when and how to gracefully part ways.

This episode is all about empowering you to run your design business on your terms, with clear boundaries and confidence. For more resources and strategies to help you build a successful design business, visit 4thecreatives.com.

Join our free live webinar: How to Learn Brand Identity Design 

In this insightful session, you'll discover how to:

• Understand brand identity fundamentals and their importance in today's market.
• Build emotional connections through design like top brands do.
• Leverage research for impactful, audience-focused branding.

👉 Register here!

CONNECT WITH ME!

Website: https://4thecreatives.com

YouTube: https://www.youtube.com/4thecreatives

Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!

In this episode of Earning by Design, I dive deep into one of the most crucial yet challenging aspects of a designer’s career—creating a portfolio. A portfolio is much more than just a collection of work; it’s a vital marketing tool that communicates your skills, expertise, and value to potential clients.

Key takeaways include:

• Purpose of a Portfolio: It’s essential for showing potential clients what you’re capable of, much like reviews or case studies in other industries.
• Tailor Your Portfolio: Focus on showcasing work that aligns with the types of projects and clients you want to attract. Quality over quantity is key.
• Niche vs. Multiple Niches: Whether you’re focusing on one niche or multiple, I share advice on how to strategically present your work, even creating separate portfolio pages for different industries.
• Case Studies: Craft compelling stories around your projects, going beyond just visuals by including the challenge, your approach, and the results.
• Keeping it Updated: Your portfolio should be refreshed regularly, and I provide tips on revisiting it to reflect your current best work and clients you want to attract.

Make your portfolio work as a marketing asset, pushing the narrative that a strong portfolio can serve as your “sales force.” For more resources and tips on elevating your design business, visit 4thecreatives.com

Join our free live webinar: How to Learn Brand Identity Design 

In this insightful session, you'll discover how to:

• Understand brand identity fundamentals and their importance in today's market.
• Build emotional connections through design like top brands do.
• Leverage research for impactful, audience-focused branding.

👉 Register here!

CONNECT WITH ME!

Website: https://4thecreatives.com

YouTube: https://www.youtube.com/4thecreatives

Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!

In this episode of Earning by Design, I welcome Lindsay Faller, a seasoned business strategist with over 20 years of experience helping creative entrepreneurs build successful and profitable businesses. Lindsay shares her unique approach to balancing creativity with business strategy, emphasizing the importance of protecting your creative passion while constructing a solid operational foundation around it.

We delve into common challenges faced by creatives, such as pricing your work appropriately, fostering patience in growth, and standing out in a crowded market. Lindsay also introduces the concept of the "doer mindset," offering practical advice on how to overcome perfectionism and take actionable steps toward your goals.

Tune in to discover how to transform your creative talents into a thriving business without compromising your artistic integrity.

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Lindsay Faller is a seasoned business strategist and operator with over 20 years of experience in the architecture and design industries. She has collaborated with some of London’s most prestigious studios, including Michaelis Boyd, Barber Osgerby, Universal Design Studio, Red Deer, and David Collins.

With an MPhil in History of Art from Christie’s, Lindsay brings a deep understanding of both aesthetics and business acumen to her work. Her dual American and British citizenship reflects her global perspective, and she is passionately curious about the intersection of beautiful design, culinary experiences, and the nuances of building a successful business.

Lindsay currently resides in Amsterdam, where she enjoys life with her family and their canal-loving dog, George.

Instagram: https://www.instagram.com/cloudfields.cc/

LinkedIn: https://www.linkedin.com/in/lindsay-faller-22772431/

Join our free live webinar: How to Learn Brand Identity Design 

In this insightful session, you'll discover how to:

• Understand brand identity fundamentals and their importance in today's market.
• Build emotional connections through design like top brands do.
• Leverage research for impactful, audience-focused branding.

👉 Register here!

CONNECT WITH ME!

Website: https://4thecreatives.com

YouTube: https://www.youtube.com/4thecreatives

Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!

In this episode of Earning by Design, we delve into the power of social selling on LinkedIn, featuring insights from LinkedIn growth strategist, Michelle J Raymond. Whether you're a designer just starting out on LinkedIn or a seasoned professional looking to refine your approach, this episode is packed with actionable advice to help you stand out, build authentic relationships, and drive business growth on the platform.

We'll explore the mindset shifts needed to overcome the challenges of LinkedIn, the importance of consistency, and how to leverage your unique design skills to create a compelling personal brand. Michelle shares practical tips on how to engage with potential clients without feeling salesy, the art of nurturing relationships that convert, and why showing up authentically is your greatest asset on LinkedIn.

Whether you're struggling to gain traction on LinkedIn or looking to elevate your social selling strategy, this episode offers valuable insights to help you make LinkedIn work for you. Tune in to learn how to harness the full potential of LinkedIn and take your design business to new heights.

Key Takeaways:

• Understanding social selling and its impact on your design business.
• How to cultivate a consistent presence on LinkedIn.
• Tips for building meaningful relationships that lead to business opportunities.
• The value of showing up authentically on LinkedIn.
• Strategies for overcoming mindset barriers and staying persistent.

Don't forget to subscribe, leave a review, and share this episode with fellow designers who are looking to succeed on LinkedIn!

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Learn more from Michelle here:

The LinkedIn Branding Book: https://a.co/d/9vRB5TP
Michelle J Raymond on LinkedIn: https://www.linkedin.com/in/michellejraymond/
Podcast: https://podcasts.apple.com/us/podcast/social-media-for-b2b-growth-linkedin-strategies-and-tips/id1603908569
YouTube Channel: https://www.youtube.com/@MichelleJRaymond
Business Gold Book: https://a.co/d/bIqXhEU
Website: https://b2bgrowthco.com/

More about Michelle:

Michelle J Raymond is the founder of B2B Growth Co and has made her mark as a leading LinkedIn growth strategist, offering comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.
 
With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out

Join our free live webinar: How to Learn Brand Identity Design 

In this insightful session, you'll discover how to:

• Understand brand identity fundamentals and their importance in today's market.
• Build emotional connections through design like top brands do.
• Leverage research for impactful, audience-focused branding.

👉 Register here!

CONNECT WITH ME!

Website: https://4thecreatives.com

YouTube: https://www.youtube.com/4thecreatives

Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!

In this episode of Earning by Design, we tackle the challenging topic of work-life balance for designers, with insights drawn from my own experiences of running a design business while managing the demands of life. Whether you're in the early stages of your career or an established professional feeling overwhelmed, this episode offers practical advice to help you achieve a healthier, more balanced approach to your work and personal life.

We explore strategies to help you work smarter, not harder, emphasizing the importance of setting clear boundaries, creating a productive work environment, and knowing when to step away from your desk. I'll share tips on how to structure your workday to maximize productivity, the psychological benefits of designating separate spaces for work and relaxation, and the critical importance of self-care to avoid burnout.

Whether you're balancing a new business, family life, or just trying to find time for yourself, this episode is packed with actionable insights to help you live better and work more effectively. Tune in to learn how to create a sustainable work-life balance that supports both your personal happiness and long-term business success.

Key Takeaways:

• The importance of setting clear work-life boundaries.
• How to structure your workday for maximum productivity.
• The benefits of a designated workspace for work-life balance.
• Practical tips for self-care and avoiding burnout.
• Why taking time off is essential for sustaining long-term success.

Don't forget to subscribe, leave a review, and share this episode with fellow designers who could benefit from these insights!

Productivity tool mentioned: https://tryclickup.co/creatives

Join our free live webinar: How to Learn Brand Identity Design 

In this insightful session, you'll discover how to:

• Understand brand identity fundamentals and their importance in today's market.
• Build emotional connections through design like top brands do.
• Leverage research for impactful, audience-focused branding.

👉 Register here!

CONNECT WITH ME!

Website: https://4thecreatives.com

YouTube: https://www.youtube.com/4thecreatives

Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!

In this episode of Earning by Design, we dive deep into the world of LinkedIn with special guest Louise Brogan, a LinkedIn B2B video and content marketing specialist. Louise shares her expertise on how to leverage LinkedIn to grow your design business, attract ideal clients, and build meaningful professional relationships.

Together, we explore the strategic approach needed to succeed on LinkedIn, emphasizing the importance of treating it like your favorite industry conference—where targeted networking and authentic engagement are key. Louise offers invaluable tips on optimizing your LinkedIn profile, creating content that resonates with your audience, and nurturing connections that can lead to business growth.

Whether you're new to LinkedIn or looking to refine your approach, this episode is packed with actionable insights that will help you make the most of the platform. Tune in to learn how to position yourself as a trusted expert in your field and connect with the right people who can help elevate your design business.

Key Takeaways:

• How to treat LinkedIn as your favorite industry conference.
• The importance of a well-crafted LinkedIn profile.
• Strategies for connecting with the right people and engaging meaningfully.
• Tips for creating content that showcases your expertise and attracts clients.

Don't forget to subscribe, leave a review, and share this episode with fellow designers who could benefit from these insights!
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Connect with Louise here:

LinkedIn: linkedin.com/in/louisebrogan
Website: https://www.louisebrogan.com/
YouTube Channel: https://www.youtube.com/@RaiseYourVisibilityOnline
Free Guide to LinkedIn: https://louisebrogan.com/linkedin-daily-activity-checklist/

Join our free live webinar: How to Learn Brand Identity Design 

In this insightful session, you'll discover how to:

• Understand brand identity fundamentals and their importance in today's market.
• Build emotional connections through design like top brands do.
• Leverage research for impactful, audience-focused branding.

👉 Register here!

CONNECT WITH ME!

Website: https://4thecreatives.com

YouTube: https://www.youtube.com/4thecreatives

Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!

Welcome to episode 30 of the Earning by Design podcast! In this special milestone episode, we dive into five practical and achievable strategies to increase your monthly income without starting a new business or overhauling your current workflow. With the economy's ever-changing landscape, these ideas are designed to be within reach and maximize your existing skills and client relationships.

Key Points Discussed:

• Enhancing Client Projects: Learn how to upsell by expanding existing client projects, such as offering full branding alongside packaging design.
• Monthly Social Media Posts: Discover the benefits of creating and managing monthly social media posts for consistent income.
• Client Follow-ups: Understand the value of checking in with past clients for potential new projects and maintaining strong relationships.
• Email Design Services: Explore offering email templates and designs to help clients nurture their audience and drive sales.
• Content Creation Support: Offer services like blog images, podcast thumbnails, and YouTube graphics to clients producing regular content.

I also share personal insights on why focusing on enhancing your current design business can be more beneficial than starting a new venture. Plus, get access to free downloadable resources, including a pricing guide, client acquisition tips, and time management strategies.

Tune in to discover how you can elevate your design business and boost your income with these actionable tips. Don’t forget to leave a rating or review to help others find the podcast and join our growing community of designers!

Join our free live webinar: How to Learn Brand Identity Design 

In this insightful session, you'll discover how to:

• Understand brand identity fundamentals and their importance in today's market.
• Build emotional connections through design like top brands do.
• Leverage research for impactful, audience-focused branding.

👉 Register here!

CONNECT WITH ME!

Website: https://4thecreatives.com

YouTube: https://www.youtube.com/4thecreatives

Instagram: https://www.instagram.com/4thecreatives/