This episode departs from Team Member Culture, and focuses on the customer. We have discovered that there are basic, human, emotional needs that every Team Member has in common and that appealing to these needs is a big key to their happiness. Knowing that, what if we discovered the emotional needs that every guest has in common? This episode follows Shawn's journey to this discovery, and the framework he created to make sure that all of his Team Members were appealing to these needs in every customer interaction.